We are seeking a highly skilled, organized, and proactive Virtual Assistant with strong marketing and web development experience to support a growing spiritual coaching business. This role combines marketing execution, project management, backend tech ownership, and team coordination.
You will act as an Integrator, working directly with the owner/visionary to turn strategy into execution. The ideal candidate is tech-savvy, AI-fluent, detail-oriented, able to manage complex projects, and capable of producing top-quality copy, design, and technical implementation.
Requirements
Marketing & Content Execution
- Build and maintain sales funnels, landing pages, and lead magnets (WordPress, Divi, Elementor).
- Create and schedule social media content, newsletters, and email marketing campaigns (Keap).
- Design visually compelling graphics through Canva and ensure full branding consistency.
- Write persuasive copy for funnels, sales pages, email sequences, and campaigns.
- Monitor and optimize conversions, tracking metrics such as LTV, ROI, and funnel performance.
- Assist with Facebook ads, social media marketing, and campaign analytics.
Project Management & Team Coordination
- Act as the central point of contact for a team of five Freelancers, coordinating timelines and deliverables. (Asana ClickUp)
- Oversee project execution, ensuring deadlines are met and preventing bottlenecks.
- Create and maintain SOPs, workflows, and systems for marketing and operational processes.
- Manage timelines, tasks, and team communication across marketing initiatives.
- Serve as the Integrator—working closely with the owner to turn vision into execution.
Systems & Backend Management
- Set up and manage CRM systems, automations, and flows (Keap, Zapier).
- Configure WooCommerce, FunnelKit, and checkout flows for a seamless customer experience.
- Maintain website infrastructure, domains, hosting, and integrations (SiteGround, Cloudflare, APIs, etc.).
- Leverage AI tools to improve workflows, automation, and content creation.
- Take full technical ownership of the backend and infrastructure of two websites and their e-commerce systems.
Qualifications & Skills:
- 3+ years of experience in marketing, virtual assistance, or similar execution-heavy roles.
- 3+ years of hands-on experience in e-commerce and backend web development.
- Strong proficiency in WordPress, landing page design, funnel building, checkout creation
- (FunnelKit/Stripe), API connections, Cloudflare, Zapier, and related platforms.
- Proven past work in web design required; must provide URLs for review (responsiveness + load speed).
- Excellent project management, prioritization, and coordination skills.
- Top-tier English skills — written and spoken — are mandatory. (Clear spoken English is required; heavy accents have been a past issue.)
- Strong copywriting and design skills (English required; Dutch preferred).
- Tech-savvy with AI fluency and the ability to implement AI solutions efficiently.
- Highly organized, detail-oriented, reliable, and able to take full ownership of outcomes.
- Experience with marketing analytics, ad tracking, and optimization.
- Background in social media advertising (especially Facebook ads) is a plus.
- Team player with excellent communication skills and ability to manage multiple stakeholders.
Qualities We Look For:
- Greatness: You are at your best when the best is needed, and you want to grow—with us.
- Sincere Candor: You are results-driven and value feedback that helps you improve.
- Proactive: You constantly look for improvements and excel at delivering results.
- Unimpeachable Character: You are someone others enjoy working with and trust deeply.
Benefits
- Work-from-home opportunity.
- Opportunity to contribute to a growing business by enhancing efficiency and client experience.
- Supportive and collaborative work environment.
- Bonus pay opportunities
