Mgr Email Marketing

POSITION SUMMARY:

The Email Marketing Manager will be experienced in Salesforce Marketing Cloud (or comparable marketing platform), goal-oriented, and driven by results. This role will be responsible for development and delivery of emails, SMS, and Push campaigns from end-to-end journeys. The incumbent in this role will partner with internal stakeholders to develop data-driven strategies and increase KPIs. The ideal candidate will thrive in a fast-paced team environment and possess a high aptitude to learn. 

ESSENTIAL DUTIES:

Lead, develop and manage a team of email marketers 

Primarily responsible for development and execution of email, SMS, and Push communications from end-to-end

Drive the organization’s reach through awareness, consideration, acquisition, retention, transactional, and onboarding initiatives

Works closely with cross-functional teams to create, execute, and measure integrated email programs to drive the business

Partner with marketing leads to develop list criteria/segmentation requirements for campaigns to reduce operational timelines and increase efficiency

Refine segmentation strategies and enhance targeting based on data driven results

Conceptualize and initiate tests to continually improve key metrics across programs 

Assist in the development of analytics dashboards and analyze campaign metrics to drive day-to-day business decisions and determine future initiatives

Identify and deliver process improvements to increase speed to market

Work closely with IT to resolve issues, data flows or other discrepancies

Managerial Responsibilities

Leadership and Performance Management: 

Partner with your supervisor to determine team objectives, ensuring they align with and support the achievement of organizational goals.  

Lead the annual goal-setting process with direct report(s), collaborating to identify goals that support achieving organizational objectives. Ensure goals are added to the HRIS system by due dates, and all timeframes of the performance cycle are followed by your team. 

Support, guide, and manage the development and performance of direct report(s) through regular one-on-one sessions, mid-year and annual performance review processes. Proactively create development plans that align with the organization’s operational needs. 

Provide clear communication to direct report(s). Ensure your direct report(s) understand the breadth and depth of their position, performance expectations, deliverables, team relations, etc.

Identify, investigate, and address performance issues and/or team member relations issues in real-time, ensuring timely, clear, and accurate documentation of the problem. Proactively seek guidance from next-level management when attempts to resolve issues do not yield timely, acceptable, and sustainable results.

Identify skills gaps necessary to accomplish tasks, utilize and leverage tools to the maximum extent possible, and implement individual and cross-training plans to close gaps.

Workforce Planning and Team Management: 

Actively participate in the recruiting process for approved hires. This includes reviewing and updating position descriptions before recruiting, as well as candidate selection and interviews. 

New employee onboarding plan development. Development of a 12-month plan to support the strategic development of a newly hired or promoted individual.  

Assign tasks, manage workloads and schedules, and allocate resources to optimize productivity and ensure deadlines are met. Evaluate workflows inter and intra departmentally to level work processes and ensure equal distribution of work between similar roles. 

Compliance and Policy Enforcement: 

Knowledgeable of organizational policies, employment laws, and regulations, and ensuring compliance of these within your team and among your direct report(s). 

Maintain unwavering confidentiality, discretion, and accuracy regarding personnel records related to employee performance, attendance, and disciplinary actions.

**Although this job description aims to capture the majority of the position duties, other duties may be assigned based on business and departmental needs.

REQUIRED QUALIFICATIONS:

Bachelor's degree or equivalent work experience 

Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction 

Ability to innovate and drive efficiencies that increase impact 

Excellent project management skills 

Ability to manage both creative requirements and operational needs 

PREFERRED QUALIFICATIONS:

1+ years Salesforce (or comparable platform) administrator experience 

Salesforce (or comparable platform) Certified Marketing Cloud Email Specialist Certification 

Salesforce Certified Administrator Certification  

Salesforce Certified Marketing Cloud Consultant Certification  

Experience with enterprise analytics platforms such as Google and SQL  

WORKING CONDITIONS: 

This position works in an office setting. 

Typical working hours are 8:30 am – 5 pm, Monday through Friday, with a one-hour lunch break.  

Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions when attending aviation-related events, including exposure to higher altitudes and confined spaces, if in a general aviation aircraft. 

This position may require up to 5% travel. Potential travel may include local community or networking events, as well as industry-related seminars.  Travel is by aircraft (general aviation and commercial) and by road or public transit.   

PHYSICAL DEMANDS:  

The physical demands of this position are typical of a standard office environment. While performing the duties of this job, the employee will regularly be required to: 

Sit for extended periods while working at a computer or attending meetings. 

Use hands and fingers to operate a computer keyboard, mouse, and other office equipment. 

Communicate effectively via email, phone, and in person, which requires clear speech, hearing, and vision. 

Occasionally lift or move items weighing up to 15 pounds, such as boxes of materials or equipment. 

Occasionally stand, walk, and reach with hands and arms during the course of normal office activities. 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.

ADDITIONAL INFORMATION:  
 
This position is located at AOPA’s Frederick, MD, office.    

The salary range for this position is: $70,000 - $76,000, depending on education and experience.  

BENEFIT INFORMATION:  

Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program (so you can keep flying and remain proficient)  

Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date  

Flexible Spending Plans  

Health Savings Plan with employer contribution (for eligible participants)  

401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution  

Company paid Short and Long-term Disability Insurance  

Company paid Life Insurance and AD&D insurance with the option to buy up   

Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)  

Paid Holidays: 12 holidays 

Personal days: 3 (prorated based on hire date)  

Volunteer day: 1 (prorated based on hire date)   

Work From Home Fridays  

Paid Parental Leave   

AOPA Membership  

Employee Assistance Program  

Wellness Program (earn medical insurance premium discounts)  

Gym Reimbursement Program  

Supplemental insurance options (critical illness, accident, hospital indemnity)  

Tuition Reimbursement Program   

Discount on AOPA swag  

Business casual dress code  

Free coffee, tea, hot cocoa