Manage end-to-end Google Ads campaigns across Search, Display, and Performance Max with a focus on ROI and lead generation
Conduct keyword research and competitor analysis using Google Keyword Planner; write high-performing on-brief ad copy
Prepare commercially focused monthly performance reports and support account managers with weekly updates; stay current with Google algorithm updates and AI developments
Implement and monitor conversion tracking; troubleshoot discrepancies and maintain organized campaign structures and documentation
Job description
Set-up and Location: WFH / Remote (Philippines)
Work Schedule: 8:45 AM – 5:00 PM AEST
Employment Type: Full-time
Our client is a results-focused Australian digital marketing agency supporting small to medium-sized businesses across regional Australia. We're seeking a Google Ads Specialist to create, manage, and optimise paid search campaigns that drive real commercial outcomes.
This is not a set-and-forget role. You'll own campaign performance, cost efficiency, and conversion strategy — translating data into clear, actionable insights for our account management team.
The Right Fit
You're a data storyteller with a commercial mindset. You don't just launch campaigns — you obsess over ROI, adapt quickly to algorithm changes, and communicate results with clarity. You follow briefs precisely (no scope creep!), flag opportunities proactively, and take pride in delivering measurable impact for clients across trades, legal, and professional services.
Key Responsibilities
Campaign Management & Optimisation
Manage end-to-end Google Ads campaigns across Search, Display, and Performance Max
Conduct keyword research and competitor analysis using Google Keyword Planner
Write high-performing, on-brief ad copy — strictly aligned to client-requested services/products only
Optimise campaigns for ROI, lead generation, and sales; manage budgets with commercial discipline
Advise on landing page requirements (designer builds; you provide strategic direction)
Proficiency in Google Analytics (GA4), Keyword Planner, and conversion tracking setup
Clear, professional English communication; written and verbal
Self-starter who owns workflow, meets deadlines, and flags risks early
Preferred Qualifications
Google Tag Manager experience
Landing page optimisation knowledge
eCommerce campaign management experience
Familiarity with SEMrush, Ahrefs, or similar competitive intelligence tools
Systems & Tools
Must-Have: Google Ads, Google Analytics (GA4), Google Keyword Planner, Conversion Tracking, Google Tag Manager, SEMrush, Ahrefs, landing page testing tools
Microsoft 365 / Google Workspace, Zoom/Teams for remote collaboration
Benefits
HMO, Dental, and Life Insurance for you + 1 free dependent from day one
Paid Leaves: Birthday, Vacation, Medical, and Maternity (up to 6 Vacation Leaves convertible to cash on anniversary)
Employee Engagement: Year-End Party, Family Day, Team Building & more
Work on diverse, high-impact projects for respected Australian SMB clients
Professional development support: certifications, tool training, and upskilling opportunities
