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Marketing Application System Analyst

Roles & Responsibilities

  • Bachelor's degree (required)
  • 2 years of Digital Marketing and Analytics experience (required)
  • Advanced working knowledge of CRM systems and digital analytics tools
  • Experience in digital analytics and marketing campaign management in a CRM environment; Digital Analyst Certification preferred

Requirements:

  • Optimize CRM applications, digital campaigns, and electronic marketing programs
  • Lead digital setup, execution, and analysis of CRM marketing and sales programs
  • Collect, organize, segment, and analyze data; perform scoring and modeling for customer analytics
  • Create and manage databases and performance reports for customer analytics

Job description

City/State

Virginia Beach, VA

Work Shift

First (Days)

Overview:

Sentara Health is looking to hire a Remote Marking Applications System Analyst.

Candidates must reside in Virginia or North Carolina.

The Marking Applications System Analyst acts as critical member of the associated team responsible for the optimization of Customer Relationship Management (CRM) applications, digital communication campaigns and electronic marketing programs. This position will specifically support the digital setup, execution and analysis of CRM marketing and sales programs. The position will be responsible for data collection, organization, segmentation and analysis, scoring and modeling, and will be responsible for creating and managing databases, performance reports, and customer analytic.

Digital Analyst Certification preferred. Experience in digital analytics and marketing campaign management in a CRM environment. Advanced working knowledge of CRM systems and digital analytics tools required. Experience in a multi-channel marketing environment.

Education:

  • Bachelors (required)

Experience:

  • 2 years of Digital Marketing and Analytics (required)

Benefits: Caring For Your Family and Your Career
Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000
• Reimbursement for certifications and free access to complete CEUs and professional development
•Pet Insurance 
•Legal Resources Plan
•Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met.

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.


In support of our mission “to improve health every day,” this is a tobacco-free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states:

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

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