Lead Consumer Insights Consultant

City/State

Work Shift

Overview:

Lead Consumer Insights Consultant

Overview

We’re seeking a strategic, data-driven leader who can turn complex consumer and market data into insights that shape the future of healthcare delivery.

The Lead Consumer Insights Consultant within Consumer Insights and Analytics is responsible for delivering actionable insights that help the organization identify market trends across Sentara’s healthcare delivery system and health plan, including clinical service lines, population health, consumers, payers, and competitors. This role supports sizing market opportunities, informing product development, and responding to evolving consumer demand.

This position leads insight-driven project engagements across a diverse group of internal partners and stakeholders. The ideal candidate is a self-starter with strong analytical and requirements-gathering skills, capable of leveraging multiple data sources, applying advanced analytics and AI-enabled tools, and translating findings into compelling strategic narratives that drive decision-making and collaboration across teams.

Key Responsibilities

• Facilitate requirements gathering, consumer insight discovery sessions, and secondary market research to define analytical needs and project scope

• Develop a deep understanding of consumer behavior, market dynamics, service line performance, and competitive landscape

• Partner with Leadership, Marketing, Digital, Enterprise Analytics, Data Science, Finance, Clinical, Product Development, and Enterprise Data Services to support inclusive planning processes

• Utilize analytic platforms, visualization tools, and emerging AI technologies (e.g., machine learning, natural language processing, generative analytics) to identify unmet needs and growth opportunities

• Create and distribute reports, dashboards, and insight summaries that influence strategic and operational decision-making

• Develop and operationalize use cases leveraging consumer segmentation models (Need, Value, and Attitudinal)

• Apply automation, advanced analytics, and AI-driven methodologies to improve insight generation and decision support

• Provide administrative and project support to the Director as needed

Education

Bachelor’s degree in Business, Statistics, Marketing, or a related field (Required)

Certification/Licensure

No specific certification or licensure requirements

Experience

• Bachelor’s degree with 6–8 years of related experience, or Master’s degree with 4–6 years of related experience, preferably within large integrated healthcare or hospital systems

• Experience leading requirements gathering, stakeholder discovery sessions, and translating business needs into analytical approaches and deliverables

• Proficiency with data visualization tools such as Tableau or Power BI

• Exposure to data and statistical platforms including Databricks, SQL, SAS, Python, or R

• Experience working with large, complex healthcare datasets (e.g., EPIC, CMS, claims, payer data, US Census)

• Demonstrated ability to apply advanced analytics, segmentation techniques, predictive modeling, and AI-enabled tools to generate consumer and market insights

• Strong analytical thinking, planning, prioritization, and storytelling skills

Keywords: #LI-AR2 ; analytics

We provide market-competitive compensation packages, inclusive of base pay, incentives, and benefits. The base pay rate for Full Time employment is:$106,080.00-$176,820.80. Additional compensation may be available for this role such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

In support of our mission “to improve health every day,” this is a tobacco-free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states:

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.