Sales Training Manager

Position Overview:

The Sales Training Manager will be responsible for implementing and continuously improving the sales training strategy for our individual franchise locations. This role ensures that franchisees, sales representatives, and field teams are equipped with the knowledge, tools, and skills to drive consistent revenue growth and deliver exceptional customer experiences across all markets.

This position requires a proven sales leader with experience in franchising, home services, or construction-related industries who excels at training development, coaching, and performance measurement.

Key Responsibilities:

Training & Development

• Design and deliver comprehensive sales training programs for franchisees, sales estimators, and field representatives.
• Build scalable onboarding programs for new franchisees and their sales teams.
• Develop training materials, playbooks, and digital learning content (presentations, videos, role-play scenarios, e-learning modules).
• Lead live training sessions (in-person and virtual) to reinforce best practices in consultative selling, lead conversion, and customer relationship management.

Sales Process & Enablement

• Standardize sales processes across the franchise network to ensure consistency in performance and brand representation.
• Partner with marketing to align lead generation and sales conversion strategies.
• Support the adoption and effective use of CRM and sales technology platforms.
• Identify sales tools, scripts, and resources needed to drive franchisee success.

Performance Coaching & Metrics

• Develop KPIs and benchmarks to track training effectiveness and sales performance.
• Work with franchisees to diagnose performance gaps and implement targeted coaching.
• Conduct field visits and ride-alongs to evaluate real-world execution and provide feedback.
• Report on sales training outcomes, ROI, and system-wide performance improvements.

Franchise Support & Leadership

• Serve as a trusted advisor to franchise owners on sales growth strategies.
• Collaborate with Operations, Marketing, and Vendor Relations teams to ensure alignment with system goals.
• Lead regional and national training events, conferences, and workshops.
• Continuously research industry best practices and update training programs accordingly.

Qualifications

• 4+ years of sales or sales training experience, in franchising, home services, or construction.
• Demonstrated success in building and executing sales training programs that drive measurable growth.
• Strong knowledge of consultative/solution selling and residential sales processes.
• Experience with CRM platforms and sales enablement tools.
• Exceptional communication, facilitation, and public speaking skills.
• Ability to travel approximately 25% to support franchise locations nationwide.