SEO Specialist (Fractional)

About BFG

BFG is building a Proactive Tax & Accounting System for Growth-Focused Business Owners.

We are not a traditional CPA firm. We are building a systems-driven, scalable accounting platform designed to help business owners reduce tax liability, improve cash flow visibility, and make confident financial decisions.

Our growth strategy is centered around organic authority, high-intent traffic, and structured content architecture. We are building the SEO engine that will power 15,000+ monthly visitors and consistent, recurring client acquisition.

Role Overview

The SEO Specialist will own and execute BFG’s organic growth strategy.

This is a hands-on, performance-driven role responsible for building strong technical foundations, optimizing content for ranking, and developing a scalable SEO structure that supports our Proactive Tax & Accounting System positioning.

This role is not about vanity traffic — it is about attracting qualified, growth-focused business owners searching for strategic tax and accounting solutions.

Key Responsibilities

1️⃣ SEO Strategy & Architecture

• Conduct a comprehensive technical and content SEO audit
  

• Develop keyword clusters (300–500+ keywords) aligned with tax and accounting services
  

• Build a topical authority roadmap around:
  

• Business Tax Planning
  

• Accounting Systems
  

• Payroll & Compliance
  

• CFO Advisory
  

• Create 12 pillar page SEO architecture
  

• Map search intent to service pages and blog clusters
  

2️⃣ Technical SEO (In Coordination with Aabasoft)

• Identify and resolve:
  

• Crawl and indexing issues
  

• Core Web Vitals gaps
  

• Broken links and redirect chains
  

• Duplicate content and canonical issues
  

• Implement structured schema (Service, FAQ, LocalBusiness)
  

• Improve internal linking architecture
  

• Optimize URL structure and crawl depth
  

3️⃣ On-Page Optimization

• Optimize service pages for high-intent keywords
  

• Improve meta titles and descriptions for higher CTR
  

• Ensure semantic SEO best practices
  

• Strengthen pillar-to-cluster internal linking
  

• Review and refine blog drafts for SEO alignment
  

4️⃣ Search Console & Performance Monitoring

• Monitor impressions, CTR, keyword movement
  

• Track service keyword rankings
  

• Identify underperforming pages for optimization
  

• Deliver monthly SEO performance reports
  

• Recommend data-driven improvements
  

5️⃣ Content Collaboration

• Provide keyword briefs to Content Manager
  

• Ensure each blog supports a pillar strategy
  

• Align SEO with conversion-focused UX updates
  

• Build long-term topical authority in the accounting niche
  

90-Day Performance Expectations

Month 1:

• Deliver full SEO audit
  

• Create keyword cluster roadmap
  

• Optimize 10 priority pages
  

• Resolve critical technical errors
  

Month 2:

• Optimize 20+ pages
  

• Implement a structured schema across service pages
  

• Strengthen the internal linking system
  

• Improve CTR on existing ranking pages
  

Month 3:

• Demonstrate measurable growth:
  

• +30% increase in impressions
  

• +20% increase in organic clicks
  5–10 core keywords moving into Top 20 positions
  

Requirements

• Experience with: