UX/UI Designer – Freelancer

Company: Business Financial Group (BFG)
Positioning: Proactive Tax & Accounting System for Growth-Focused Business Owners
Location: Remote (Kochi, Kerala Preferred)
Engagement Type: Freelance / Contract

About BFG

BFG is not a traditional accounting firm.

We build a Proactive Tax & Accounting System for Growth-Focused Business Owners — designed to help entrepreneurs reduce taxes, improve cash flow visibility, and scale with confidence.

We are building a structured, scalable CPA machine targeting $10M in annual revenue. Our marketing and digital presence must reflect clarity, trust, authority, and performance.

We are looking for a conversion-focused UX/UI Designer who understands how to design for high-trust professional services and lead generation funnels.

Role Overview

The UX/UI Designer will design high-converting digital experiences that communicate:

• Proactive tax strategy (not reactive compliance)
  

• Structured systems (not chaos accounting)
  

• Confidence and authority
  

• Premium service positioning
  

This role is focused on performance, not decoration.

Requirements

Core Responsibilities

1️⃣ Website & Service Page Design

Design structured, conversion-focused pages for:

• Tax Planning Services
  

• Accounting & Bookkeeping Systems
  

• Payroll & Advisory
  

• IRS Resolution
  

• Strategy Session Booking
  

Each page must clearly communicate:

• Problem → System → Outcome
  

• Trust signals
  

• Strong CTA hierarchy
  

2️⃣ Funnel & Landing Page Design

Design high-converting landing pages for:

• YouTube Ads
  

• Lead Magnets (Tax Guides, Checklists)
  

• Webinar Registrations
  

• Strategy Call Funnels
  

Focus on:

• Reduced friction
  

• Clear messaging hierarchy
  

• Mobile-first execution
  

• High-trust visuals
  
  

3️⃣ User Experience Optimization

• Improve conversion rate across funnels
  

• Optimize form UX
  

• Improve CTA placement
  

• Suggest layout experiments for A/B testing
  

• Reduce bounce rate
  

4️⃣ Brand Consistency

Ensure design reflects:

• Authority
  

• Professionalism
  

• Clarity
  

• Structured system thinking
  

• Growth-focused positioning
  

Avoid:

• Clutter
  

• Over-design
  

• Agency-style gimmicks
  

5️⃣ Collaboration

Work closely with:

• Content & Lifecycle Lead (Messaging & CRO Owner)
  

• CRM/Marketing Ops (Funnel Implementation)
  

• SEO Specialist
  

• Paid Ads Specialist
  

Deliver well-structured Figma files with clear developer handoff notes.

Required Skills

• 3+ years UX/UI experience
  

• Strong portfolio in:
  

• Professional services
  

• B2B lead generation
  

• Landing page design
  

• Advanced Figma proficiency
  

• Understanding of:
  

• CRO principles
  

• Funnel psychology
  

• Mobile-first design
  

• Trust-building layouts
  

• Experience designing conversion-focused websites
  

Preferred (Bonus)

• Experience in accounting/finance niches
  

• Experience with GoHighLevel / WordPress / Web flow
  

• Familiarity with SEO-friendly layout structure
  

• Experience collaborating with performance marketing teams
  

90-Day Success Metrics

• Redesign 3–5 core service pages
  

• Design 2 high-converting landing pages
  

• Improve website conversion rate by +25%