Marketing Specialist - Remote

Who are we?

Polyconcept North America (PCNA) is the industry’s biggest and most diverse offering of promotional products and decoration services. At PCNA, we don’t just create products — we inspire brand experiences. Join our team and be part of a company where you can make a mark, build something meaningful, and grow in your career while helping brands leave lasting impressions.

What we offer you

• Comprehensive healthcare and benefit packages! The health and wellness of our employees is important to us, that’s why we offer benefits including medical, vision, dental, short-term disability, and more!
• Flexible scheduling
• 401k Matching
• Generous Paid Time Off and Holidays
• PCNA Cares Share Fund – donating to teammates in times of need

Why you will make it your career

• We invest heavily in modernization, operating more efficiently with cutting edge digital technology
• We value our employee’s contributions in a collaborative and inclusive work environment
• Our culture encourages listening, understanding and a sense of empathy makes PCNA stronger

Our Values

Delight Customers: Treat our customers the way you’d like to be treated.

Work Smart: Time is valuable. Focus on the things that can have the biggest impact on our business and customers. Be inquisitive and innovative.

Think Team: Work together to get the job done. Be inclusive and collaborative.

Own It: Be accountable. Embrace challenges as opportunities, roll up your sleeves and make it happen.

Say It Like It Is: Be candid, honest and respectful. Offer constructive insights and welcome other’s input.

Our Businesses

Leed’s is the premier supplier of high-quality promotional products, with goods ranging from pens and drinkware to bags and mobile tech. Bullet is a leading supplier of low-price promotional products, offering deep inventory, reliable service and 24-hour turnaround. Trimark, a member of PCNA, is a leading developer and manufacturer of logo'd apparel for the Canadian and U.S. promotional industries. Trimark sells logo'd apparel across 6 different categories: Polos, T-Shirts and Tops, Woven Shirts, Knits and Fleece, Jackets, and Accessories, including Headwear. At JournalBooks, we believe in creative minds working together to create something truly unique in journals and planners. ETS has always sought to provide the very best in service, product selection, printing capabilities and competitive pricing, focused on drinkware, ETS offers a broad range of high-quality drinkware categories. Spoke’s print-on-demand solutions and premium product assortment are standing by to help expand your inventory and fulfill your event and gifting needs!

The Position

The Marketing Specialist supports demand generation and sales enablement initiatives designed to drive customer engagement and revenue growth. This role focuses on developing and supporting sales cadences, marketing outreach programs, and sales enablement resources that help convert marketing engagement into customer revenue conversion.  

Reporting to the Senior Director of Marketing, this role helps translate marketing campaigns, product initiatives, and promotional programs into structured sales outreach that drives customer response and engagement. This role will execute the hybrid digital and human outreach strategy defined by the Director of Growth Marketing and Strategy, partnering closely with the Demand Generation team to drive aligned, high impact execution. This includes testing and optimizing cadence content and flow based on engagement and revenue results. 

The Marketing Specialist will collaborate closely with Marketing Operations, Sales, and Sales Enablement team members to develop high impact cadence messaging, drive utilization of sales enablement tools, and ensure teams have the resources needed to engage customers effectively.

Key Responsibilities

Sales Cadence Development & Demand Generation Support

• Develop and maintain sales cadences within Salesforce across sales channels
• Align cadence messaging with marketing campaigns, product launches, and promotional programs
• Write and refine cadence messaging including email copy, subject lines, and calls to action designed to drive customer engagement and response
• Support testing of cadence messaging within targeted customer segments and refine based on engagement data and feedback
• Collaborate with sales teams to ensure cadences are properly implemented and supported with the right marketing content
• Ensure cadence messaging and sales outreach content align with prospecting and selling best practices.

Sales Enablement & Content Support

• Maintain and organize sales enablement resources within Highspot to ensure all sales teams have access to current marketing and sales enablement materials
• Support onboarding and training of sales teams on Highspot resources and tools
• Assist in development and updates of sales plays aligned with key marketing initiatives
• Support development of monthly Digital Sales Rooms to enhance customer engagement

Marketing Program & Campaign Support

• Coordinate product sample ordering for demand generation initiatives and outreach programs
• Serve as marketing support and coordination for industry AE events
• Assist with reporting and tracking of demand generation initiatives and cadence performance

Skills and Knowledge

• Strong written communication skills with the ability to craft clear, compelling outreach messaging
• Strong organizational and project coordination skills with the ability to manage multiple initiatives simultaneously
• Ability to translate marketing campaigns and promotional programs into sales outreach and enablement content
• Detail-oriented with strong follow-through and accountability
• Ability to collaborate effectively with Marketing, Sales, and cross-functional teams
• Analytical mindset with the ability to review engagement data and identify opportunities for improvement
• Comfortable working in a fast-paced environment with evolving priorities
• Proficiency with common marketing and sales tools, including CRM and sales enablement platforms

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• 5+ years of experience in marketing, demand generation, or sales enablement roles
• Experience writing rep-voiced marketing or sales outreach messaging such as email campaigns, cadences, or promotional communications
• Experience with CRM platforms such as Salesforce or similar systems
• Experience with Salesforce a plus
• Experience working with sales enablement tools such as Highspot or similar content management platforms
• Strong working knowledge of Microsoft PowerPoint and Excel

Residency Requirements: 

Must be located in one of the following states: California, Colorado, Florida, Georgia, Illinois, Kentucky, Massachusetts, Michigan, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, or Utah.

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PCNA is an equal opportunity employer. PCNA provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics, or any characteristic applicable under state, federal and local laws.

Fraud Disclaimer:

PCNA is aware of recruitment scams in which individuals are falsely claiming to represent our company and/or our employees. All legitimate communication from PCNA will come from our Applicant Tracking System, LinkedIn Recruiter, or a verified PCNA email address ending in @pcna(.)com. We do NOT conduct interviews via instant messaging platforms like Skype or request sensitive personal information early in the hiring process. If you receive a message that seems suspicious, we recommend verifying its legitimacy and immediately reporting any fraudulent activity.