Graphic Designer (FMCG / Packaging & Performance Creative)

Overview

A fast-growing FMCG brand is seeking a mid to senior-level Graphic Designer to support ongoing creative projects across packaging, advertising and digital assets.

This role is ideal for a designer who is both creative and commercially minded, someone who understands not just how things look, but how they perform and convert.

You'll work closely with the internal team to execute high-quality designs quickly and efficiently, with a strong focus on branding consistency and performance-driven creative.

Key Responsibilities

Packaging & Product Design

• Design and execute cardboard tube and packaging concepts in Adobe Illustrator
• Translate clear briefs into polished, production-ready designs
• Ensure strong alignment with brand identity across all packaging

Ad Creative (Performance Marketing)

• Produce 20–30 ad creatives per campaign for Meta (Facebook & Instagram)
• Design creatives that are conversion-focused, not just visually appealing
• Iterate on designs based on performance insights and feedback

Website & Digital Design

• Create monthly website banners based on provided themes and imagery
• Provide feedback and design input on website page layouts
• Maintain visual consistency across web and brand touchpoints

Marketing & Collateral

• Design educational materials and brochures for distributors
• Ensure all materials are aligned with brand messaging and positioning

Additional Projects

• Assist with basic site plan layouts (all information provided)
• Support the development of a digital brand mascot (cartoon-style)

Requirements

Experience

• 5+ years experience in graphic design (mid–senior level)
• Strong background in FMCG / CPG branding and packaging design (essential)
• Proven experience creating high-performing ad creatives for Meta

Technical Skills

• Advanced proficiency in:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign

Core Competencies

• Strong understanding of conversion-focused design
• Ability to work from a clear brief and execute fast with minimal back-and-forth
• High attention to detail and ability to deliver polished, production-ready work
• Solid understanding of brand consistency across packaging, web, and marketing assets

Working Structure

• Project-based / ongoing engagement (not full-time)
• Workload may vary week-to-week depending on project demand
• Some overlap with AEST preferred, but not essential
• Must be responsive and communicative

Ideal Candidate

You're someone who:

• Moves fast without compromising quality
• Understands what actually sells, not just what looks pretty
• Can take direction and run with it confidently
• Is reliable, consistent, and easy to work with
• Thrives in a performance-driven environment

What Success Looks Like

• High-quality work delivered quickly and consistently
• Ad creatives that contribute to improved campaign performance
• Strong brand consistency across all outputs
• Minimal revisions due to clear execution