VP Revenue Enablement & Demand Generation

The Mission: Endeavor B2B is a rapidly growing US-based B2B media and events company founded in 2017. EndeavorB2B’s mission is to deliver the highest-quality content in the B2B markets we serve and to do so in the various, multi-channel formats that today’s industry professionals demand. From informative e-newsletters to in-depth monthly magazines to curated in-person events, EndeavorB2B is committed to providing the best opportunities for professionals to stay knowledgeable and connect with marketplace colleagues that drive their industry forward.

The Team: EndeavorB2B places a high importance on its data-driven core values of accountability, continuous improvement, teamwork and being passionate about value creation in an environment that maintains minimal politics, directional clarity, high productivity and low turnover among good people. These values are adopted at all levels of the company across every sphere and give the company its operational advantage. Our departments and operating businesses have autonomy and place a high value on meritocracy, with a commitment to providing individuals with opportunities for growth and development.

Job Summary: The VP, Revenue Enablement & Demand Generation is responsible for driving revenue growth by leveraging audience and customer data to develop strategic demand generation programs, improve conversion performance, and increase the value of client engagement across all channels.

This role serves as a key partner to Sales, translating data and product capabilities into scalable, client-ready solutions, supporting program design, aligning offerings to client objectives, and actively participating in client conversations to position our capabilities effectively.

Working closely with Sales, Marketing, Product, Data, and Client Success teams, this leader will oversee integrated programs that strengthen client pipeline, enhance campaign performance, and expand revenue opportunities across AI lead tools, lead generation, nurture, and audience activation solutions.

Essential Job Functions: 

• Serve as a member of the Marketing Solutions Leadership team to influence the overall infrastructure and strategy of the company through active participation with management, management of shared service team, ownership of revenue growth in demand generation area.  
• Oversee Demand Generation team and Demand Generation Reporting, providing leadership, strategic direction, and operational oversight to ensure excellence, revenue growth, and successful delivery of client engagement and audience monetization programs.
• Develop and execute strategies to monetize first-party audience data through lead generation, nurture, and targeted engagement solutions.
• Own revenue growth strategies and margin optimization for the demand generation scalable growth and long-term profitability.
• Develop and refine pricing models within demand generation and nurture programs.
• Work directly with clients and internal teams to design customized personalized, multi-channel engagement programs aligned to client objectives.
• Participate in client calls, executive presentations, and strategic account planning to support revenue growth.
• Develop sales enablement materials, positioning decks, solution frameworks, and ROI-driven value narratives.
• Train and support sales teams on audience monetization solutions, targeting strategies, and platform capabilities.
• Partner with Demand Generation and sales teams to proactively address and resolve client concerns related to lead quality and delivery. 
• Develop renewal strategies focused on demonstrating measurable ROI, improving performance, and involved execution teams within the process.
• Create and manage relationships with lead partners, data providers, enrichment vendors, and platform partners.
• Design and scale revenue-generating programs that deliver high-quality MQL and SQL leads aligned to client sales objectives
• Participation in discussions around integration of first-party and third-party data sources across marketing automation, AI platforms, CDP, analytics, and data platforms.
• Identify emerging trends in data intelligence, engagement strategy and lead generation.
• Participate in innovation EB2B working groups where necessary.

Qualifications:

• 5+ years of experience in B2B Media or B2B Demand Generation/Lead Generation Company
• 7+ years in digital marketing, data-driven marketing & lead generation with responsibility for driving revenue growth.
• Must have experience as a strategic advisor to sales and clients, supporting client calls, enterprise opportunities, and solution development.
• Proven experience developing and monetizing lead generation and audience intelligence solutions that deliver measurable client ROI and drive revenue growth..
• Knowledge in marketing automation, AI platforms, and analytics platforms.
• Experience with developing monetized marketing solutions that drive customer ROI.
• Strong understanding of ABM and intent-based marketing strategies.
• Demonstrated ability to drive measurable revenue impact.

We are excited to share the salary range for this position is $100,000-$115,000, exclusive of fringe benefits or potential bonuses. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.

If you are hired for this position at EndeavorB2B your final base salary compensation will be determined based on factors such as hiring location, skillset, prior years’ experience, relevant education, certain degrees and certifications, training, and market considerations. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical to allow for future & continued salary growth.

We also offer a generous benefits package (more information on benefits listed below). Please note: as a US-founded organization, our standard benefits package (including 401k matching and health insurance) is tailored for candidates residing in the United States. We are currently only able to offer this specific suite of benefits to employees based in the US.

• We offer competitive benefits package including medical, dental, and vision
• 24/7 access to Telehealth services
• FSA and HSA pretax savings accounts
• Company paid life and disability insurance
• 401(k) with company match
• Paid parental leave
• A generous FTO policy
• 12 paid holidays!
• Tuition assistance
• Professional growth opportunities through continuing education
• Mentorship program
• Company Core Value Rewards
• Employee Retail & Travel discounts

To all current EB2B employees: If you are interested in applying for this position, please apply through the internal career center.

EndeavorB2B is an equal opportunity employer. We are committed to providing equal employment opportunities in recruiting, hiring, training, promotions, compensation, and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, gender identity, genetic information or veteran status.