Senior Marketing & Performance Analyst

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Role Intent

Hi.

We are already spending $50k USD/month.

Your job is to get us comfortable bringing that to $150k USD/month.

This is not a campaign execution role. This is not a dashboard-watching role. This is not an agency coordinator role.

You are responsible for making paid acquisition work as a growth engine across multiple product lines.

You will:

• Own paid performance strategy across Meta, Google, LinkedIn, Twitter, CTV, etc.

• Personally operate inside ad platforms

• Direct creative strategy alongside our in-house creative team

• Partner deeply with Marketing Ops and Sales Ops

• Optimize toward real business outcomes — not vanity metrics
  

You report directly to the Head of Marketing.

You are evaluated on:

• Cost per Marketing Qualified Lead (MQL)

• MQL meetings held

• Cost per MQL meeting held

• Pipeline quality

If paid spend increases but revenue quality declines, that is considered failure.

This Is Not a Typical Media Buying Role

You will not:

• Sit inside Ads Manager optimizing buttons for the rest of your life

• Wait for agencies to tell you what to do

• Optimize toward CTRs or cheap leads

You will:

• Think about revenue quality

• Challenge targeting and ICP assumptions

• Influence positioning, creative direction, and hiring

• Connect ad performance directly to sales outcomes

• Own results across the funnel
  

This role sits between:

Performance Marketing × Revenue Operations × Strategy

Scope of Ownership

You will own paid acquisition across 2–3 product lines, including:

• Meta Ads

• Google Ads

• LinkedIn Ads

• X Ads

• CTV
  

You will:

• Personally manage campaigns initially

• Stabilize performance

• Hire and manage a junior paid media buyer ASAP

Long-term, you move from operator → performance leader.

How You’ll Actually Spend Your Time

In a typical week, you might:

• Build and optimize campaigns inside Meta Ads Manager

• Analyze offline conversion data tied to real revenue outcomes

• Work with Marketing Ops to validate attribution accuracy

• Partner with Sales Ops to understand lead quality

• Brief the creative team on new testing angles

• Push back on messaging that attracts the wrong customers

• Identify wasted spend across channels

• Recommend budget reallocations across product lines
  

You are expected to say things like:

“We’re targeting the wrong ICP.”

“This campaign generates leads but not revenue.”

“The problem isn’t media — it’s positioning.”

Judgment is part of the job.

Core Responsibilities

Paid Media Ownership

• Manage and optimize campaigns

• Own testing strategy and budget allocation

• Scale winning campaigns responsibly

• Eliminate underperforming spend quickly

You own outcomes, not activity.

Advanced Tracking & Attribution

You must be fluent in:

• Offline conversions

• Custom conversion events

• Conversion APIs

• HubSpot attribution

• Self-reported attribution models

We already have strong tracking infrastructure.

Your job is to use it intelligently.

If you cannot confidently operate offline conversion systems, this role is not a fit.

We will quiz you.

Creative Strategy Partnership

You will work with:

• An exceptional in-house creative team

• A dedicated CRO / landing page team

• An AI engineering team capable of rapid creative production
  

You are responsible for:

• Advising creative direction

• Designing testing frameworks

• Identifying winning messaging patterns

• Scaling creative learnings across channels
  

You do not design ads.

You direct what wins.

Revenue & Funnel Collaboration

You will work closely with:

• Marketing Operations

• Sales Operations

• Sales Leadership

• Marketing Leadership
  

Your responsibility is ensuring:

Paid traffic → Qualified pipeline → Meetings → Revenue

Performance marketing does not stop at lead generation.

What Success Looks Like

First 90 Days

• Deep understanding of funnel economics

• Campaign ownership established

• Clear testing roadmap in place

• Attribution trusted across teams

• Early efficiency improvements visible
  

6–12 Months

• Predictable MQL and meeting volume

• Improved cost per meeting held

• Strong alignment between paid media and sales outcomes

• Junior media buyer hired or managed

• Paid acquisition viewed internally as a reliable growth engine
  

Ideal Background

This role is designed for someone who:

• Has 6+ years in paid media

• Has managed at least $100K+/month in B2B ad spend

• Has deep Meta Ads experience for B2B acquisition

• Has run meaningful spend on Google and LinkedIn

• Understands revenue-driven demand generation

• Enjoys working cross-functionally with technical teams
  

Strong fits often include:

• Senior B2B performance marketers

• Agency performance leads moving in-house

• Demand Gen managers with heavy paid ownership
  

Required Experience

• Meta Ads (advanced)

• Google Ads

• LinkedIn Ads

• HubSpot

• Google Analytics

• Looker Studio

• Advanced Google Sheets skills

• Offline conversion tracking
  

You should be comfortable discussing attribution architecture, not just campaign settings.

Career Path

This role is intentionally senior and expandable.

Strong performance can lead to:

• Head of Performance

• Head of Growth

• Demand Generation leadership

• Ownership of broader acquisition strategy
  

We are looking for someone who wants to build a performance machine, not just manage campaigns.

Personality Fit

You will thrive here if:

• You care about revenue more than dashboards

• You challenge assumptions

• You move quickly

• You enjoy ownership

• You like working with smart operators across teams

If you want to only optimize ads in isolation, this role is not a fit.

If you want to:

• Run serious B2B spend

• Work with elite creative and ops teams

• Direct real growth outcomes
  

We’d love to meet you.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets