E-commerce Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an established ecommerce infrastructure company operating in the custom gifting and print-on-demand space. Their platform enables sellers, ecommerce brands, and online creators to build and sell custom gift bundles without holding inventory. By combining print-on-demand production with fulfillment and branded packaging, the company allows sellers to create and ship personalized gift products at scale. With more than 200 customizable items available, the platform aims to become the “gifting operating system of the internet,” empowering entrepreneurs and online stores to easily create and distribute unique gift products. The company has been operating for several years and is now focused on strengthening its marketing strategy to drive seller adoption, brand awareness, and platform growth.

Location

Fully remote | 9 AM - 5 PM PST

Role Overview

The Growth Marketing Specialist will be responsible for developing and executing marketing strategies that drive awareness, adoption, and user acquisition for the platform. This role focuses on reaching ecommerce sellers, creators, and online store owners through a combination of content, social media, and digital marketing campaigns. The Growth Marketing Specialist will play a key role in shaping how the platform communicates its value proposition and attracts new sellers while combining strategic thinking with hands-on execution in a fast-moving, entrepreneurial environment.

Key Responsibilities

Marketing Strategy & Platform Growth

• Develop and execute marketing strategies to increase platform adoption and seller onboarding

• Help refine messaging and positioning around the platform’s gifting and fulfillment capabilities

• Identify growth opportunities within ecommerce communities, creator ecosystems, and online marketplaces

Content & Social Media Marketing

• Develop and manage content strategies across platforms such as TikTok, Instagram, and YouTube

• Create educational and promotional content explaining how sellers can use the platform

• Plan and manage content calendars to maintain consistent publishing and engagement

Digital Marketing & Campaign Execution

• Launch and optimize digital marketing campaigns to drive awareness and acquisition

• Support paid media initiatives where appropriate, including Meta and other digital platforms

• Collaborate on creative assets such as short-form video, product demos, and tutorials

Analytics & Optimization

• Track marketing performance, including engagement, traffic, and seller acquisition

• Analyze campaign performance and optimize marketing strategies based on insights

• Provide reporting and data insights to guide marketing decisions

Qualifications

Experience

• 2–4+ years of experience in digital marketing, growth marketing, or ecommerce marketing

• Experience working with e-commerce brands, marketplaces, or SaaS/platform products preferred

Skills

• Strong understanding of social media marketing and digital content strategies

• Experience managing campaigns across Meta, TikTok, or Google

• Ability to translate platform features into clear and engaging marketing messaging

• Self-starter with a proactive, growth-oriented mindset

• Comfortable working in a fast-paced startup environment

• Strong organizational and communication skills

• Creative thinker who can balance brand storytelling with performance marketing

What Success Looks Like

• Increased awareness of the platform among ecommerce sellers and creators

• Consistent pipeline of new sellers onboarding to the platform

• Strong engagement and growth across social and digital marketing channels

• Marketing systems and campaigns that drive measurable growth

Opportunity

This is an opportunity to join a growing company at the intersection of ecommerce, print-on-demand, and custom gifting. The Growth Marketing Specialist will play a key role in shaping the company’s marketing strategy, expanding its reach among sellers and online businesses, and contributing directly to the platform’s growth and adoption.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets