Email Strategist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a dynamic, performance-driven team supporting fast-growing DTC e-commerce brands through strategic lifecycle and retention marketing. They specialize in high-converting email and SMS programs that drive engagement, revenue, and long-term customer value. Operating in a collaborative and fast-paced environment, they combine strategy, creativity, and operational excellence to deliver measurable results for their clients.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The Email Strategist will own email and SMS campaigns, from writing copy to platform management (e.g., Klaviyo, Attentive, Postscript), and will execute high-performing email campaigns and automated flows that engage customers, drive conversions, and support DTC e-commerce brands. This role works closely with Lifecycle Marketing Strategists and cross-functional team members to manage retention calendars, write persuasive on-brand email and SMS copy, ensure flawless QA, and maintain operational precision across all sends.

Key Responsibilities

Campaign & Calendar Ownership

• Own the retention calendar for assigned clients and maintain full visibility into timelines.

• Lead calendar walkthroughs during weekly or bi-weekly client calls.

• Ensure every email and SMS is sent on time, error-free, and aligned with strategy.

• Proactively follow up on assets, approvals, and feedback to protect timelines and execution.

Copywriting & Creative Production

• Develop a deep understanding of each client’s brand voice, audience, and conversion goals.

• Write clear, persuasive, on-brand email and SMS copy for campaigns and flows.

• Own all copy components, including headlines, body copy, CTAs, and secondary modules.

• Translate strategy into execution by submitting detailed and thoughtful copy briefs in ClickUp, including layout direction, hierarchy, inspiration, and brand considerations.

• Collaborate closely with designers and Account Managers to bring campaigns to life.

Quality Assurance

• Thoroughly QA every campaign and flow using a structured checklist.

• Conduct creative QA, including spelling, grammar, pricing, product names, imagery, and brand accuracy.

• Perform functional QA, including rendering across devices, links, landing pages, personalization, segmentation, and dynamic content.

• Complete scheduling QA, including sender details, audiences, suppressions, timing, and timezone accuracy.

• Clearly document QA findings and tag internal stakeholders for final review.

Qualifications

Experience

• 4+ years of email marketing and copywriting experience, preferably in-house at DTC brands or agencies.

• Hands-on experience with Klaviyo is a must.

• Proven experience building, scheduling, and deploying email marketing campaigns and automated flows within email platforms.

• 2+ years of experience in retention marketing across email, SMS, CRM, or loyalty programs.

• Experience working within Shopify or directly supporting Shopify-based clients.

Skills

• Strong direct-to-consumer (DTC) copywriting skills, with the ability to adapt tone and style to different client brands.

• Solid understanding of email analytics and ability to translate data insights into actionable strategy.

• Clear understanding of the difference between marketing campaigns and automated flows, and when to deploy each.

• Proficiency in building segmented customer lists using behavioral and transactional data.

• Proactive, organized approach with the ability to think through the entire customer journey.

• Strong collaboration and project management skills with the ability to meet deadlines in a fast-paced environment.

• Enthusiastic, flexible, and curious mindset with a passion for design, creativity, and popular culture.

What Success Looks Like

• Flawless execution: Email and SMS campaigns launch without errors.

• Clear communication: Clients and internal teams have full visibility into progress and timelines.

• Client confidence: Clients trust you to manage production smoothly and professionally.

• Operational excellence: Calendars remain updated, tasks move forward proactively, and deadlines are consistently met.

• Strong time management: Multiple accounts are handled with focus, accuracy, and accountability.

• Demonstrated attention to detail in managing multiple clients and delivering campaigns.

Opportunity

This role offers the opportunity to grow within a dynamic, creative team while working with some of the world’s fastest-growing DTC e-commerce brands. You will deepen your expertise in retention marketing, refine your copywriting and execution skills, and play a direct role in driving measurable growth. It’s an ideal opportunity for a proactive specialist looking to make an immediate impact while continuing to develop within a high-performance environment.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets