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Engagement Strategist - Marketing Cloud Engagement (US/Canada)

Roles & Responsibilities

  • 5+ years of experience in a consultant or strategist-level role within the Salesforce ecosystem or a similar enterprise marketing automation space.
  • Proven success configuring Marketing Cloud Engagement, specifically mastering Email Studio, Journey Builder, and Automation Studio.
  • Hands-on experience building and deploying robust solutions using data extensions, with working knowledge of SQL and AMPscript.
  • Ability to translate high-level business requirements into technical roadmaps and manage timelines.

Requirements:

  • Guide the client relationship by acting as a proactive partner and primary advisor for their Marketing Cloud strategy and execution.
  • Translate client business objectives into technical requirements, ensuring every personalized journey has a clear purpose.
  • Build and configure sophisticated automations and cross-channel journeys that drive measurable engagement and ROI.
  • Lead business process reviews to uncover marketing pain points and design the future state of a client's digital marketing environment.

Job description

Remote Position – Any Location in the U.S. or Canada with Great Wifi Works!

You are the bridge between a client’s vision and their enterprise marketing reality. As an Engagement Strategist (Marketing Cloud), you aren’t just checking boxes; you’re the trusted advisor who translates business goals into sophisticated Salesforce Marketing Cloud Engagement solutions. We lead the way in marketing innovation, and we need you to own the relationship and ensure our clients are getting the absolute most out of their high-scale automation investment.

What You Bring

  • 5+ years of experience in a consultant or strategist-level role within the Salesforce ecosystem or a similar enterprise marketing automation space.
  • Proven success navigating and configuring Marketing Cloud Engagement, specifically mastering Email Studio, Journey Builder, and Automation Studio.
  • Hands-on experience building and deploying robust solutions using data extensions, and a working knowledge of SQL and AMPscript.
  • A track record of translating high-level business requirements into clear, technical roadmaps while managing timelines.
  • The ability to break down "tech-speak" into digestible training and documentation for stakeholders and end-users.
  • Experience coordinating work with internal teams and contractors to deliver projects efficiently.

A Day-in-the-Life

  • Guide the client relationship by acting as a proactive partner and primary advisor for their Marketing Cloud strategy and execution.
  • Translate client business objectives into technical requirements, ensuring every personalized journey we build has a clear purpose.
  • Build and configure sophisticated automations and cross-channel journeys that drive measurable engagement and ROI.
  • Lead business process reviews to uncover marketing pain points and design the future state of a client’s digital marketing environment.
  • Empower client teams by leading training sessions and creating documentation that makes complex data structures feel simple.
  • Collaborate with the broader Sercante team to peer-review solutions and share knowledge that levels up the entire agency.

What Success Looks Like

  • Within your first 90 days, you have fully integrated into your client accounts, established trust, and are proactively driving their marketing roadmap.
  • By month 6, you have successfully delivered multiple complex implementations on time and within budget, with zero critical errors.
  • Within your first year, you are viewed as an indispensable extension of the client’s team, resulting in high retention rates and expanded account opportunities.

Our Culture

At Sercante, we value passion, self-motivation, and a collaborative spirit. Our ideal team member is curious, detail-oriented, and committed to continuous learning. They excel in remote environments, are proactive problem-solvers, and embody these key qualities:

  • Lifelong learner with a passion for diving deep into details.
  • Self-driven and thrives in dynamic, ambiguous situations.
  • Organized and deadline-oriented with a strong sense of ownership.
  • Effective delegator who empowers team members.
  • Resourceful and able to find solutions through research.
  • Curious and adaptable to new challenges and opportunities.
  • Embraces remote work and aligns with our core values.
  • Thoughtful communicator who clarifies client needs before proceeding.

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