Marketing Data Analyst

JOB SUMMARY 

The Marketing Data Analyst supports AOPA’s marketing programs by preparing audience segments, maintaining marketing dashboards, and ensuring campaign data is accurate and usable across marketing systems.  This role works closely with the Email, Web, Membership, and Campaign teams to prepare audience lists, maintain marketing dashboards, and ensure campaign data is accurate and reliable across systems. 

This role works heavily in Salesforce Marketing Cloud to build and maintain data extensions, support automations and journeys, and prepare audience extracts for email and direct mail campaigns. The position also maintains marketing performance dashboards using tools such as GA4, Looker Studio, and Tableau. 

The role collaborates closely with marketing and analytics teams to ensure campaign data is reliable, reporting is clear, and marketers have the information they need to evaluate performance.  

This role focuses on data preparation, reporting, and marketing operations support, rather than strategic analytics or data engineering. Success in this role means marketing teams have reliable audience segments, accurate dashboards, and clear campaign reporting. 

This position does not manage staff but works cross-functionally with marketing, membership, and analytics teams. 

ESSENTIAL FUNCTIONS 

Marketing Data & Segmentation (50–60%) 

Build and maintain Salesforce Marketing Cloud Data Extensions used for campaign targeting and personalization. 

Prepare audience segments and campaign lists for email and direct mail programs. 

Assist with Salesforce Marketing Cloud automations, journeys, and triggered campaigns. 

Perform QA checks on campaign data and segmentation to ensure accuracy before deployment. 

Troubleshoot data-related issues affecting campaign execution or reporting. 

Maintain documentation for segmentation logic, workflows, and campaign data structures. 

Support marketers with list pulls, audience analysis, and campaign targeting. 

Reporting & Dashboard Support (30–40%) 

Maintain dashboards that track marketing performance across email, web, and digital channels. 

Pull and validate campaign data from marketing systems to ensure reporting accuracy. 

Support reporting using GA4, Looker Studio, Tableau, or similar tools. 

Assist in maintaining consistent marketing tracking, including UTM parameters and campaign naming standards. 

Aggregate data from multiple systems to provide a clear view of campaign and audience performance. 

Provide ad-hoc data pulls and reporting to support marketing teams. 

Collaboration & Operational Support (10–15%) 

Work closely with the Email, Web, Membership, and Products teams to support data needs for marketing programs. 

Serve as a bridge between marketing teams and analytics/technical teams when troubleshooting data issues. 

Help maintain consistent documentation of data structures, reporting definitions, and campaign tracking standards. 

Communicate campaign performance data clearly to non-technical stakeholders.

 REQUIRED QUALIFICATIONS

Bachelor’s degree in Marketing, Data Analytics, Information Systems, or a related field (or equivalent professional experience). 

2–4 years of experience in marketing analytics, marketing operations, or digital marketing data roles. 

Hands-on experience working with Salesforce Marketing Cloud, including Data Extensions and segmentation. 

Working knowledge of SQL for filtering, segmentation, and reporting. 

Experience building or maintaining dashboards using tools such as Tableau, Looker Studio, or Power BI. 

Experience working with web analytics tools such as GA4. 

Strong attention to detail, especially when working with campaign lists and segmentation logic. 

Ability to clearly communicate data and reporting insights to non-technical marketing stakeholders. 

Experience working with multiple marketing data sources and consolidating data for reporting. 

PREFERRED QUALIFICATIONS

Experience supporting email marketing programs or marketing automation platforms. 

Experience preparing data for direct mail campaigns. 

Salesforce Marketing Cloud certification or relevant coursework. 

Experience working with campaign tracking frameworks (UTMs, source codes, campaign naming). 

Experience supporting marketing teams in a campaign reporting or analytics capacity. 

WORKING CONDITIONS 

Generally, a climate-controlled office environment with occasional exposure to outdoor weather conditions when attending aviation-related events, including exposure to higher altitudes and confined spaces when flying in general aviation aircraft. 

PHYSICAL DEMANDS 

The physical demands of this position are typical of a standard office environment. While performing the duties of this job, the employee will regularly be required to: 

Sit for extended periods while working at a computer or attending meetings. 

Use hands and fingers to operate a keyboard, mouse, and other office equipment. 

Communicate effectively via email, phone, and in person, requiring clear speech, hearing, and vision. 

Occasionally lift or move items weighing up to 15 pounds. 

Occasionally stand, walk, and reach during normal office activities. 

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job.

ADDITIONAL INFORMATION:  
 
This position is located at AOPA’s Frederick, MD, office.    

The salary range for this position is: $75,000 - $85,000, depending on education and experience.  

BENEFIT INFORMATION:  

Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program (so you can keep flying and remain proficient)  

Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date  

Flexible Spending Plans  

Health Savings Plan with employer contribution (for eligible participants)  

401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution  

Company paid Short and Long-term Disability Insurance  

Company paid Life Insurance and AD&D insurance with the option to buy up   

Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)  

Paid Holidays: 12 holidays  

Personal days: 3 (prorated based on hire date)  

Volunteer day: 1 (prorated based on hire date)   

Work From Home Fridays  

Paid Parental Leave   

AOPA Membership  

Employee Assistance Program  

Wellness Program (earn medical insurance premium discounts)  

Gym Reimbursement Program  

Supplemental insurance options (critical illness, accident, hospital indemnity)  

Tuition Reimbursement Program   

Discount on AOPA swag  

Business casual dress code  

Free coffee, tea, hot cocoa