Registered Nurse (RN) Sales Executive (WI)

At Residex, we’ve reimagined senior care management from the ground up. We are seeking a dynamic Sales Executive in Wisconsin to drive growth for Residex with our comprehensive EHR/eMAR/Staff Scheduling software platform that serves the senior care industry. You must be an RN and have at least 5 years of experience in a clinical setting. Must be located in Wisconsin.

Key Responsibilities

• Lead Management: Self generate and qualify/work inbound leads from multiple channels including trade shows, website inquiries, client referrals and direct outreach.
• Solution Evangelist: Conduct discovery and compelling virtual and in-person presentations/demos that align our software capabilities with prospect pain points & regulatory requirements.
• Sales Cycle Management: Own the full sales cycle from initial contact through contract execution, maintaining accurate pipeline data in our CRM.
• Strategic Partnerships: Identify complimentary industry partners to work with building brand awareness and generating additional qualified opportunities for the sales team.
• Account Growth: Identify upsell and cross-sell opportunities by promoting additional modules and features to existing customers based on evolving needs.

Product & Marketing Collaboration

• Content Development: Partner with marketing to create sales enablement materials including case studies, comparison sheets, webinar content and event ideas that can help drive leads and meaningful interactions.
• Product Feedback Loop: Serve as a customer voice by documenting feature requests, usability concerns, and competitive insights for the product development team.
• Market Intelligence: Monitor industry trends, conference intel, regulatory changes, and competitor positioning to inform and revise sales strategy.

Required Qualifications

• BSN in Nursing required
• 5+ years of clinical experience, preferably in Assisted Living, In-Home / Private Care, Group Homes and Memory Care
• Comfortable with healthcare terminology and the challenges with technology adoption.
• Dope verbal & written communication with ability to simplify complex technical concepts
• Consultative selling approach with active listening skills and strong needs-analysis.
• Self-motivated with proven ability to manage time effectively + setting & completing tasks.
• Detail-oriented with strong organizational and follow-up and follow-through discipline.
• Collaborative mindset with willingness to support team goals and work across the org.

Technical Skills

• Proficiency with CRM platforms like HubSpot or Salesforce.
• Advanced knowledge of Microsoft suite (Teams, PowerPoint, Excel, Word).
• Comfortable demonstrating healthcare software applications.

What Success Looks Like

• Consistent achievement of monthly and quarterly sales objectives.
• Accurate and timely CRM data maintenance.
• Positive contribution to product roadmap through actionable feedback.
• Professional representation of Residex brand at industry events.
• High customer satisfaction scores and retention rates.
• Ability to position our software as a solution rather than just a product
• requires active listening & ability to demonstrate value/business impact