Senior Campaign Manager- ABM (in-house)

Agency :

Job Description :

Job Title – Senior Campaign Manager- ABM

Location

Based: UK (remote)

Core Responsibilities

• Work cross-functionally across the marketing organisation to support the planning and management of ABM campaigns      
• Engage proactively with content, product and events teams to gather the information required to execute campaigns that achieve the outlined demand generation goals
• Engage proactively with direct sales teams to understand sales goals, identify marketing and sales enablement requirements, and gather feedback on marketing activities
• Work within 6Sense to manage and maintain campaigns, including very regular content uploads and updates
• Plan mid and bottom funnel strategy and channel activations including the use of retargeting efforts to connect campaign activity across the buyer journey
• Engage with and understand the latest messaging across the buyer journey with a particular focus on the mid and bottom funnel           
• Provide content recommendations for mid and low funnel campaign activity in collaboration with the Product Marketing Managers, in line with B2B marketing best practices
• Engage with and understand the company Ideal Customer Profile, the Target Account Lists and the segmentation opportunities that underpin ABM activity

• Understand how personas align with various product offerings and align message and tactics accordingly

• Prepare and share campaign reports for different stakeholder groups showing the performance of programs in line with the KPIs
• Provide regular perspectives on how to introduce new “test-and-learn” initiatives to the ABM program, with a view on delivering best-in-class customer and prospect experiences

Skills & Experience Required 

• 5+ years’ experience working in B2B marketing
• Experience with working within the 6Sense platform
• Proven experience developing and executing Account Based Marketing (ABM) campaigns
• Experience partnering with Sales teams to understand account priorities and drive pipeline growth
• Experience managing demand generation programmes across multiple channels (such as gifting via PFL, content syndication, LinkedIn and google ads, email, etc.)
• Comfortable using marketing and sales technology platforms (CRM, marketing automation – ideally Marketo - and campaign reporting tools)

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Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.