Senior Management Accountant - APAC

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content, and Performance Tech is delivered to our clients through both agency and in-house models.
Our teams work on an impressive portfolio of global clients, including Unilever, Campari Group, AIA, Sanofi, Kellogg’s, Nestlé, Lipton, Kimberly-Clark, Straumann, and more.

Our Values:

At Greenpark, we strive and act together in our ambition to make a po sitive impact for the people and brands we serve. We do everything with kindness and respect at the core. We Strive, Acting Together, and With Kindness are the values that guide us.

Role Overview

The Senior Management Accountant plays a key role within the Finance team, supporting the delivery of accurate financial reporting, forecasting, and commercial analysis across multiple entities.
This role is responsible for coordinating the month-end close process, preparing management reporting, maintaining forecasting models, and supporting financial control activities across the business.
The role requires a high level of ownership over reporting accuracy, forecasting integrity, and financial data quality.
Working closely with the Manager and operational teams, the role ensures strong financial discipline, accurate forecasting, and timely reporting to support commercial decision-making.
The role also involves partnering with operational teams to translate financial data into insights that support commercial decision-making.
The role works closely with regional teams and requires collaboration across multiple time zones within the APAC region.

Key Responsibilities

Month-End Close & Financial Reporting
• Coordinate and execute the month-end close process (target: 3–5 working day close).
• Prepare and post month-end journals, including:
o Accruals and prepayments
o Payroll journals
o Deferred revenue
o FX revaluations
o Intercompany adjustments
• Prepare monthly balance sheet reconciliations for review and sign-off.
• Maintain fixed asset register and depreciation schedules.
• Apply revenue recognition policy in accordance with company guidance.
• Escalate complex or non-standard accounting matters to the Manager where required.
• Produce the monthly trial balance and draft management reporting pack.
• Prepare monthly cash flow summaries.
• Present financial commentary and analysis to the Manager.

Budgeting, Forecasting & Financial Planning
• Support the preparation of the budget (conducted twice annually).
• Update and maintain the 4MF (4-Month Forecast) forecasting model in line with approved assumptions.
• Attend and contribute to weekly 4MF calls with the Client Services team, with the opportunity to take full ownership of leading the call over time.
• Support coordination of the billing section within the 4MF to ensure accurate revenue forecasting and cash flow planning.
• Ensure reported revenue aligns with:
o Signed SOWs
o Approved cost estimates
o Client purchase orders
o Correct currency selection
• Maintain formula accuracy within the approved 4MF structure.
• Maintain forecasting accuracy through disciplined revenue and cost phasing.
• Conduct monthly variance analysis comparing budget / forecast to actual performance and provide clear commentary.
• Proactively investigate financial variances, identify underlying drivers, and recommend corrective actions where appropriate.

Commercial Finance & Cost Control
• Maintain and update the freelance tracker (Finance section).
• Ensure correct project coding and cost allocation.
• Monitor freelance spend against approved budgets and forecasts.
• Maintain and update Paprika cost rates.
• Support analysis of project and departmental profitability.

Balance Sheet & Audit Support
• Maintain strong accrual discipline and accurate revenue cut-off.
• Prepare audit schedules and supporting documentation.
• Respond to audit queries at working level.
• Maintain well-organised, audit-ready financial documentation.

Cash Flow & Working Capital
• Prepare rolling cash flow forecasts for review.
• Identify and highlight potential liquidity or working capital risks.
• Support FX planning in a multi-currency environment.
• Assist with intercompany settlements.
• Prepare debtor reports for internal management meetings.

Stakeholder Support
• Work closely with Client Services and operational teams to support finance-related queries.
• Ensure purchase orders are received on time to support accurate revenue recognition.
• Ensure billing schedules remain up to date and invoices are issued promptly.
• Support financial discussions with operational teams regarding project performance and budgets.

Compliance & Tax Support
• Prepare GST workings and reconciliations.
• Support VAT/GST return preparation where applicable.
• Prepare supporting schedules for corporate tax submissions.
• Maintain documentation required for tax and audit review.
• Review employee expenses to ensure compliance with company policy.

Systems & Process Improvement
• Maintain well-structured financial models with clear documentation.
• Support improvements to financial dashboards and reporting.
• Identify opportunities to streamline month-end and reporting processes.

Skills & Experience

• Qualified or part-qualified accountant (ACCA, CIMA, CPA or equivalent).
• 5–7+ years’ experience in management accounting, financial reporting, or a similar finance role.
• Previous experience working in a marketing, digital, media, or creative agency environment is required, with exposure to project-based revenue models, client billing cycles, and project profitability reporting.
• Strong Excel skills including experience working with structured financial models and large datasets.
• Experience working with forecasting models and management reporting.
• Experience working in multi-currency environments preferred.
• Experience using Paprika accounting system is advantageous.
• Strong analytical and financial modelling skills.
• Ability to communicate financial information clearly to non-finance stakeholders.

What Success Looks Like in This Role

Within the first 6–12 months, the successful candidate will:
• Deliver a consistent 3–5 day month-end close across all entities.
• Produce accurate and insightful monthly management reporting.
• Maintain a reliable and well-structured forecasting model (4MF) aligned with client estimates and billing schedules.
• Ensure clean and fully reconciled balance sheets with strong supporting documentation.
• Improve visibility of freelance and project cost tracking to support margin control.
• Strengthen collaboration with operational teams to ensure billing and revenue recognition remain accurate and timely.
• Contribute to continuous improvements in financial reporting, forecasting accuracy, and month-end efficiency.

Key Deliverables

• Timely and accurate monthly management accounts
• Well-supported and reconciled balance sheets
• Accurate and well-maintained forecasting models
• Controlled freelancers spend tracking
• Compliant and well-documented GST workings
• Audit-ready financial records
• Clear and commercially relevant financial insights

Why Join the Team

This role offers an opportunity to work closely with senior finance leadership while gaining exposure to regional financial operations across multiple markets.
The successful candidate will gain experience in:
• Management reporting and financial analysis across multiple entities
• Commercial forecasting and financial planning
• Cross-functional collaboration with operational teams
• Regional finance processes within a growing international business

The role provides strong exposure to both financial control and commercial finance, making it an excellent opportunity for candidates looking to further develop their management accounting and business partnering skills.