Description
Who are we?
Checkmarx is the leading application security provider shaping how organizations build secure software in the AI era. Our AI-powered technology protects the world's leading brands through Checkmarx One, the industry's most comprehensive cloud-native platform that secures every phase of development for every application. We empower enterprises to shift security everywhere—from code to cloud—ensuring they can innovate at speed without compromising security. Trusted by more than 1,800 customers, including 60% of the Fortune 100, we're at the forefront of shaping how organizations build secure software.
What are we looking for?
The Marketing Operations Manager, AI & Automation will be responsible for design, implementation, optimization, and governance of AI-powered workflows across the marketing stack. This role sits at the intersection of marketing operations, revenue systems, and applied AI—ensuring tools are intelligently configured, continuously optimized, and adopted effectively across marketing and sales development.
The ideal candidate has deep hands-on experience with Qualified, HubSpot, Salesforce, and Outreach, with a strong interest in building, training, and maintaining AI agents, automations, integrations, and improving data quality. The individual best suited for this role thrives on creativity and collaboration, powered by a deep curiosity. This role partners closely with Marketing, Sales Ops, RevOps, and Enablement to scale efficiency, insight, and impact.
How will you make an impact?
AI & Automation Strategy
- Define and execute the AI and automation roadmap across the marketing and revenue tech stack
- Identify opportunities to apply AI for lead management, campaign optimization, personalization, forecasting, enablement, and operational efficiency
- Evaluate, test, and implement AI capabilities within existing tools and emerging platforms, with a particular focus on Qualified, Hubspot, and Outreach.
AI Training & Optimization
- Train and fine-tune AI models, copilots, and agents within tools such as Qualified, HubSpot, Salesforce, Outreach, and Highspot
- Optimize AI-driven workflows (e.g., lead routing, scoring, prioritization, content recommendations, conversation intelligence)
- Monitor AI performance, accuracy, bias, and impact; continuously iterate based on results, partnering with product marketing and solutions engineering to ensure accuracy and up-to-date information
Agent & Workflow Development
- Design, build, and maintain AI agents and automated workflows using native platform automation and recommending new tools
- Integrate AI agents across systems to support end-to-end revenue processes
- Document agent logic, prompts, guardrails, and governance standards
Martech Stack Ownership
- Working within Qualified, HubSpot and Salesforce, ensuring clean data, scalable architecture, and strong integrations across platforms
- Partner with Marketing, Sales Ops and RevOps on areas of opportunity for workflow optimization with AI, including lead lifecycle, attribution, pipeline visibility, and forecasting
- Support tools including Outreach, Highspot, and CaliberMind
Enablement & Adoption
- Train marketing and SDR teams on AI-powered features and best practices
- Create documentation, playbooks, and governance for AI and automation usage
- Act as the internal subject matter export on AI applications within marketing operations
Reporting & Measurement
- Define success metrics for AI and automation initiatives
- Leverage dashboards and reporting to measure impact on pipeline, conversion rates, efficiency, and revenue
- Communicate insights and recommendations to leadership
************************************************************************
What Success Looks Like
- AI-powered workflows are measurably improving speed, efficiency, and conversion across the funnel
- Marketing and sales teams trust and actively use AI-enabled tools
- Automation reduces manual work while improving data quality and insight
- The martech stack scales intelligently as the business grows
Requirements
What is needed to succeed?
- 4-7 years of Marketing Operations, Revenue Operations, or Systems Operations experience
- Hands-on experience with HubSpot, Qualified, and Salesforce (required)
- Proficiency with BI/reporting tools such as PowerBI, Tableau, Sisense, or Calibermind, and the ability to translate data into action
- Experience training, configuring, or optimizing AI features within martech and salestech platforms
- Familiarity with SDR tools such as Outreach and Hightspot or Mindtickel
- Experience building automations and integrations using n8n or similar workflow tools
- Understanding of AI agents, prompt design, workflow orchestration, and governance: (AI prompt engineering, Training and refining AI Models)
- Excellent cross-functional communication and documentation skills
Nice-to-Have Skills:
- Clearly articulate AI processes to less people (Marketing)
- Experience in global cybersecurity or Fintech, or B2B Saas organizations
- Experience with CaliberMind (or other multi-touch attribution platforms)
- Background in RevOps or Sales Ops
What we have to offer
Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work-life balance, as well as great benefits and perks throughout the year.
Checkmarx is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
