Internship Customer Relationship Management - Loyalty

Internship Customer Relationship Management - Loyalty

What will you do?

Learn and contribute to the creation of campaigns & vouchers that increase value and excitement for our customers. Learn about the latest technology we use to talk to our members and help with the generation of new leads in order to grow our member base and newsletters opt-ins through gamification. Within the CRM department all marketing activities for the Membercard base are being developed, launched and evaluated. You will run through our “Best internship in Retail” and learn on the job while support the team with following:

• Support development and set up Member actions and promotions.
• Strong focus on gamification with the purpose of lead generation and engagement of existing Members.
• Development and creation of win-competition to increase leads, sales and engagement.
• Joint production of POS (Point of Sale) material together with marketing operations team
• Development of follow-ups internal and external communications regarding the new loyalty program
• Development of vouchers & campaigns together with our team and other teams such as E-commerce and Social
• Development of lead-generation campaigns throughout our channels and/or other brands’ channels
• Reporting on the activities mentioned above.
• Besides this you will also get time to work on your own assignment that fits within the strategy and objectives of your education and Hunkemöller.

About you!

• You are currently enrolled in an HBO-/Bachelor-/Master studies (Marketing / Communication / New Media / Business Administration/International Business)
• You are familiar the MS Office package (Word/Excel)
• You are interested in Customer Loyalty & Customer Relationship Management
• You are fluent in English, other languages would be a plus, but not mandatory.
• You’re available for at least 40 hours/week

What do we offer you?

• The Best Internship in Retail (BIIR): Be a part of an exceptional internship program with 50 other fellow interns, filled with diverse learning opportunities such as Personal Branding and Business Innovation & Presenting trainings, the CEO Q&A, a Dragons’ Den, and so much more!
• An Assigned Buddy: Personal coaching from your buddy to discover your potential, guide your growth and build your network, within an empowering, playful and inclusive work environment.
• Work From Home (WFH) Policy: For 40-hour internships, you are allowed to work from home up to 2 days per week, depending on the nature of your role. During onboarding, WFH days may vary to better support your learning and training.
• Internship Allowance: 450€ per month (gross) with 8+ holiday days (based on 40h/week).
• Travel Allowance: Max. 23€ per day (based on your travel distance), if you are not eligible for the free Student OV Chipcard.
• Additional Benefits: Access to 25% staff discount and a company laptop. Also, company gatherings like Townhalls and drinks. 

Eligibility Criteria  

For this internship, you need to be available for 5 months starting in September 2026. Please note that your application will only be considered if you are enrolled at a school or university for the full duration of the internship. Additionally, to comply with Dutch law, one of the following must apply:

• You are an EU citizen,
• You are on a Family/Partner visa, or
• You are a non-EU student studying in the Netherlands, and you meet at least one of the following requirements: (1) The internship is a mandatory part of your curriculum, OR (2) your university is willing to sign a third-party agreement (Nuffic Agreement).

* Please be aware that not all our potential entry-level positions will meet the minimum salary required by the IND for sponsorship by Hunkemöller. Please refer to this website for more information: Required amounts income requirements | IND

After our team has reviewed your application, please be aware that you will be sent a link for a gamified personality assessment to your application email. Completing this assessment is essential to move forward with your candidacy, so please do not forget to check your email and spam folder in the meantime.

Hunkemöller’s “Best Internship in Retail” is not just a chance to add a few lines to your CV or to complete a study module from school or university. It’s an opportunity to kick-start your future career, as you will be joining the leading lingerie brand in Europe. As a company that cares about employee development, we’re committed to our people and creating true brand ambassadors.

Through our 'Together Tomorrow' initiative, we're focused on sustainability, diversity, and ethical practices. Whether in stores or at our HQ, you can be part of driving change and helping us achieve our ambitious goals!  

"Creating moments that matter, together".

Ready to be part of our team? We look forward to your application!

At Hunkemöller, it's about more than working in retail—it's about your passion for retail and creating beautiful moments for our customers and colleagues. Together we create an inspiring working environment where everyone feels welcome, and successes are shared. Starting in September 2026, you can become a part of the Best Internship in Retail (BIIR) Program, alongside 50+ fellow interns! Are you interested? Then read on!

At Hunkemöller, it's about more than working in retail—it's about your passion for retail and creating beautiful moments for our customers and colleagues. Together we create an inspiring working environment where everyone feels welcome, and successes are shared. Starting in September 2026, you can become a part of the Best Internship in Retail (BIIR) Program, alongside 50+ fellow interns! Are you interested? Then read on!

What will you do?

Learn and contribute to the creation of campaigns & vouchers that increase value and excitement for our customers. Learn about the latest technology we use to talk to our members and help with the generation of new leads in order to grow our member base and newsletters opt-ins through gamification. Within the CRM department all marketing activities for the Membercard base are being developed, launched and evaluated. You will run through our “Best internship in Retail” and learn on the job while support the team with following:

• Support development and set up Member actions and promotions.
• Strong focus on gamification with the purpose of lead generation and engagement of existing Members.
• Development and creation of win-competition to increase leads, sales and engagement.
• Joint production of POS (Point of Sale) material together with marketing operations team
• Development of follow-ups internal and external communications regarding the new loyalty program
• Development of vouchers & campaigns together with our team and other teams such as E-commerce and Social
• Development of lead-generation campaigns throughout our channels and/or other brands’ channels
• Reporting on the activities mentioned above.
• Besides this you will also get time to work on your own assignment that fits within the strategy and objectives of your education and Hunkemöller.

About you!

• You are currently enrolled in an HBO-/Bachelor-/Master studies (Marketing / Communication / New Media / Business Administration/International Business)
• You are familiar the MS Office package (Word/Excel)
• You are interested in Customer Loyalty & Customer Relationship Management
• You are fluent in English, other languages would be a plus, but not mandatory.
• You’re available for at least 40 hours/week

What do we offer you?

• The Best Internship in Retail (BIIR): Be a part of an exceptional internship program with 50 other fellow interns, filled with diverse learning opportunities such as Personal Branding and Business Innovation & Presenting trainings, the CEO Q&A, a Dragons’ Den, and so much more!
• An Assigned Buddy: Personal coaching from your buddy to discover your potential, guide your growth and build your network, within an empowering, playful and inclusive work environment.
• Work From Home (WFH) Policy: For 40-hour internships, you are allowed to work from home up to 2 days per week, depending on the nature of your role. During onboarding, WFH days may vary to better support your learning and training.
• Internship Allowance: 450€ per month (gross) with 8+ holiday days (based on 40h/week).
• Travel Allowance: Max. 23€ per day (based on your travel distance), if you are not eligible for the free Student OV Chipcard.
• Additional Benefits: Access to 25% staff discount and a company laptop. Also, company gatherings like Townhalls and drinks. 

Eligibility Criteria  

For this internship, you need to be available for 5 months starting in September 2026. Please note that your application will only be considered if you are enrolled at a school or university for the full duration of the internship. Additionally, to comply with Dutch law, one of the following must apply:

• You are an EU citizen,
• You are on a Family/Partner visa, or
• You are a non-EU student studying in the Netherlands, and you meet at least one of the following requirements: (1) The internship is a mandatory part of your curriculum, OR (2) your university is willing to sign a third-party agreement (Nuffic Agreement).

* Please be aware that not all our potential entry-level positions will meet the minimum salary required by the IND for sponsorship by Hunkemöller. Please refer to this website for more information: Required amounts income requirements | IND

After our team has reviewed your application, please be aware that you will be sent a link for a gamified personality assessment to your application email. Completing this assessment is essential to move forward with your candidacy, so please do not forget to check your email and spam folder in the meantime.

Hunkemöller’s “Best Internship in Retail” is not just a chance to add a few lines to your CV or to complete a study module from school or university. It’s an opportunity to kick-start your future career, as you will be joining the leading lingerie brand in Europe. As a company that cares about employee development, we’re committed to our people and creating true brand ambassadors.

Through our 'Together Tomorrow' initiative, we're focused on sustainability, diversity, and ethical practices. Whether in stores or at our HQ, you can be part of driving change and helping us achieve our ambitious goals!  

"Creating moments that matter, together".

Ready to be part of our team? We look forward to your application!