Business Consultant

This is us

At Avenga, we believe that human creativity empowers technology that matters. Operating globally, our 6000+ specialists provide a full spectrum of services, including business and tech advisory, enterprise solutions, CX, UX and Ul design, managed services, product development, and software development.

This is the job

We're looking for a business consultant, who's able to speak with the clients, understand their strategy / direction / pain points and recommend a solution and the roadmap

This is you

• 6–10+ years of experience in AdTech, MarTech, digital advertising, or related consulting roles.

• Background in one or more of:

  • AdTech platforms (DSP, SSP, Ad Server, DMP/CDP, Retail Media)

  • Digital media agencies, consultancies, or in-house AdTech teams

  • Product or strategy roles within advertising or data-driven platforms

• Strong understanding of the end-to-end advertising ecosystem, including:

  • Programmatic advertising fundamentals

  • First-party data and privacy-aware activation

  • Campaign execution, measurement, and optimisation

• Ability to discuss AdTech topics at a conceptual and strategic level, without needing to deep-dive into code

• Comfortable leading client workshops and executive-level discussions

• Able to explain complex AdTech concepts in clear, business-oriented language

• Structured thinker, able to frame problems, options, and recommendations

• Strong written communication skills for producing consulting-style documents and presentationsMindset

• Curious, pragmatic, and comfortable with ambiguity•Able to challenge clients constructively and guide decision-making

• Product-minded: focused on outcomes, not just features or toolsNice to have

• Experience with Retail Media Networks, Marketplaces, or Fintech / Payment Media•Exposure to AI-driven advertising, personalisation, or decisioning systems

This is your role

• Lead and participate indiscovery engagementsfocused on AdTech & MarTech initiatives.

• Engage senior client stakeholders (Product, Marketing, Sales, Data, Technology) in business-level conversationsabout advertising goals, monetisation, and growth.

• Help clients articulate:oTheir advertising vision and ambitionoCurrent pain points across sales, operations, data, and technologyoClear success criteria for MVPs and early phasesAdTech strategy & product thinking

• Translate business objectives into AdTech and MarTech capability maps, MVP scopes, and phased roadmaps.

• Advise on topics such as:oWalled-garden vs self-serve vs open ecosystem approaches

  • DSP / SSP / Ad Server / Retail Media / Payment Media models

  • Monetisation strategies, pricing models, and inventory strategies

  • CDP / DMP/ Data Lake / DCR / Measurement, attribution, and performance frameworks

• Help clients understand trade-offs, constraints, and implications of different AdTech paths beyond pure technology choices.

• Support proposal creationand presales by shaping credible, business-led narratives around AdTech solutions

• Work closely with AdTech architects, engineers, and delivery leads to ensure:

  • Business intent is clearly translated into technical direction

  • Scope, assumptions, and risks are well understood

  • Client expectations are aligned before build phases begin

At Avenga, everyone matters. We provide equal opportunities in recruitment, career development, and leadership, regardless of race, ethnicity, gender identity, sexual orientation, disability, age, religion, or any other characteristic. We are committed to fostering a work environment where our diverse community of employees, candidates, and business partners actively shapes our growth. By bringing together people from different backgrounds and experiences, we build a workplace where everyone feels free to be themselves while honoring the boundaries of others.