This is a remote position.
AI Creative Director – Performance Ads (Partner-Track)About the Company
The company is a specialized growth partner for established residential contracting businesses, particularly roofers, that builds and manages tailored marketing and sales systems designed to scale revenue and customer acquisition. It focuses on creating integrated digital strategies, including lead generation, targeted advertising, SEO, automation, and optimized web presence, to attract ideal clients and convert prospects into booked appointments, with an emphasis on measurable return on investment and long‑term business growth.
About the Role
We are building the highest-performing AI-driven creative engine in the home services space.
This is a partner-track leadership role for a senior AI-native Creative Director who can both execute at an elite level and architect scalable creative systems.
You will lead performance creative for $30M+ roofing companies, producing high-converting video and image ads at speed (12+ videos and 12+ image ads every 2–3 days) while designing the systems, prompts, and workflows that allow us to scale.
This begins hands-on. It evolves into building and leading a creative team as revenue grows.
Compensation includes base salary + structured revenue share tied to profitability and growth milestones.
What Success Looks Like
- Deliver 12 high-converting AI video ads + 12 image ads within 2–3 days
- Build repeatable prompt systems and creative frameworks
- Drive measurable Meta performance results
- Maintain premium funnel/page design inside GoHighLevel
- Prepare the creative department to scale into a team
Responsabilities
AI-Driven Performance Creative Production
- Produce 12+ AI video ads and 12+ image ads within 2–3 day cycles
- Use advanced AI tools (Andromeda, Weavy, and emerging platforms) for video, scripts, prompts, and creative direction
- Develop scroll-stopping Meta-first ad creative that converts cold traffic
- Continuously test and iterate based on performance data
High-Level Video Editing & Storytelling
- Short-form paid ads (Meta primary, TikTok secondary)
- Long-form content for authority positioning
- Performance-focused storytelling tied directly to lead generation results
- Scriptwriting and AI prompt engineering
Funnel & Page Design (GoHighLevel – Creative Only)
- Design high-converting landing pages, funnels, and websites
- Own layout, visual hierarchy, offer presentation, and UX
- Ensure premium look & feel optimized for paid traffic
- No backend automation — creative ownership only
Graphic Design & Conversion Assets
- High-performing image ads that outperform competitors
- Branding systems and creative frameworks for contractor brands
- Thumbnails, social visuals, campaign creative packages
Social Media Creative Direction
- Create and oversee visual-first content across: Instagram,Facebook,TikTok,YouTube,LinkedIn,X (Twitter)
- Platform-native formatting and consistent posting
- Authority-building contractor brand positioning
Sales & Investor Assets
- Slide decks, trifolds, brochures, pitch materials
- Clean, persuasive, professional design
- Sales-grade and investor-grade collateral
Creative Leadership (Growth Phase)
- Build repeatable AI workflows and production systems
- Architect scalable creative SOPs
- Transition into hiring and leading a creative team as revenue grows
- Maintain high-performance standards across all output
Requirements
You will own the entire creative engine behind the home-service clients.
Industry Experience
- 3-5+ years of professional experience in video, creative & directional roles.
- Experience with residential contractors or home service businesses (roofing, HVAC, plumbing, landscaping, outdoor living, etc.).
- Understanding of local service buyer psychology, urgency-driven offers, and trust-building creative
Non Negociatable Skills
- Advanced AI video and image creation (Andromeda, Weavy, prompt engineering)
- Proven high-performing Meta Ads creative experience
- Ability to produce high-volume creative under tight deadlines (24+ assets in 2–3 days)
- Advanced Adobe Suite: Photoshop, Illustrator, After Effects
- GoHighLevel funnel/page design (creative only)
- Scriptwriting and AI-driven creative direction
- C1–C2 English fluency
- Ownership mindset and performance-driven standards
Ideal Background
- 5+ years in performance-driven creative roles
- Agency-side experience in performance marketing
- Experience managing or directing creative teams
- Built scalable creative systems before
- Worked with $10M+ revenue businesses
- Strong understanding of data-backed creative iteration
- Comfortable operating in fast-growth, high-accountability environments
What Success Looks Like
- Consistently delivering 12+ AI videos and 12+ image ads every 2–3 days
- Creative that directly drives measurable Meta lead generation results
- Premium funnels that convert cold paid traffic
- Building scalable AI workflows for speed + quality
- Transitioning from solo execution to creative leadership
Benefits
Base Salary:
$5,000- $6,000 per month.
Revenue Share:
- 1%–2% of company revenue
- Activated when profitability goals are met
- Tiered and structured around revenue milestones
- Designed for long-term partnership and responsible scaling
This is participation in growth — not guaranteed passive income.
Future Upside:
Potential equity or ownership consideration based on performance, leadership, and company growth.
Location:
Open to candidates across North, Central, and South America (remote).
Salary: $5,000- $6,000
