Requirements
Key Responsibilities:
Develop effective digital marketing plans to drive our products/services awareness that align with the company's business needs.
Website development on WordPress.
Manage the Search Engine Marketing (SEM), Display Advertising, Website Optimization & Conversion Rate Optimization efforts.
Lead paid social media strategies & campaigns (LinkedIn, Facebook & Instagram) and identify opportunities to leverage emerging platforms.
Manage email campaigns, including segmentation strategies & automation pieces.
Provide reporting on the various online performance KPIs such as CTRs, CPMs & CPCs.
Design, build, and maintain our social media presence.
Design and manage Social media and digital marketing Advertising campaigns, and implement social media strategy to align with business goals.
Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Requirements:
2+ years of experience in digital marketing, including agency or virtual setup experience.
Proven client-facing experience with international clients (US, UK, Canada, etc.).
Strong understanding of all major digital marketing channels and tools (Google Ads, Meta, LinkedIn, SEO tools, CRM, etc.).
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Experienced in any of the Website Platforms: WordPress, Wix, Shopify, WooCommerce, PrestaShop and Squarespace.
Experience with advertisement tools (e.g., Google Ads, Facebook Ads, Bing Ads, Instagram Ads, YouTube ads, etc.)
Knowledge of Software like Mailerlite, Mailchimp, Sendinblue, Sender, Hubspot email marketing, Omnisend, Sendpulse, Mailjet, Moosend, etc.
Excellent communication, presentation, and interpersonal skills.
Experience managing and mentoring remote marketing teams.
Strategic thinker with the ability to align digital solutions with business goals.
Preferred:
Experience in a Virtual Assistant or remote service-based organization.
Certifications in Google Ads, HubSpot, or similar platforms.
Competitive salary based on experience and skill set.
