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Programmatic Buyer, Digital Media - LTE

Roles & Responsibilities

  • Bachelor's degree in marketing, advertising, communications, or a related field (preferred).
  • 5+ years of experience in programmatic media management/optimization and buying.
  • Experience with major programmatic platforms (The Trade Desk, Amazon DSP, DV360 or similar) in-house or agency side.
  • Proven track record managing paid programmatic campaigns, preferably for CPG brands, with strong data-driven decision-making.

Requirements:

  • Lead strategy, execution, and optimization of paid programmatic media campaigns across CTV, programmatic, and direct buys (display, streaming audio, online video, connected/streaming TV, native).
  • Develop channel recommendations and optimization for programmatic platforms (OLV/STV, DOOH, Audio, display), with emphasis on OLV/STV and display, delivering the plan to internal teams for feedback and approval.
  • Regularly analyze and report on CTV- and programmatic-specific KPIs; collaborate with internal teams to provide insights for wrap reports.
  • Identify, size, and scale new target audiences; implement testing for targeting, bidding, platform strategies, and creative testing frameworks; drive opportunities for growth and optimization.

Job description

Division Information

Spectrum Brands’ global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.

Job Summary

This is a full-time limited term employment (LTE) position anticipated to last for 6 months. Immediate start date.

Join Spectrum Brands (NYSE: SPB), a multi-billion dollar global Consumer Packaged Goods (CPG) powerhouse with a portfolio of powerful, globally recognized brands. We are currently seeking a remote Digital Media– Programmatic Buyer. In this role you will execute strategies for programmatic media buying and direct IO buys for awareness media.

Your primary focus will include creating, optimizing, and reporting programmatic media campaigns to drive success for our CPG brands. You will work closely with cross‑functional teams and channel leads to achieve brand KPIs within the evolving landscape of programmatic media. This is a remote, in‑house media buying role.

Primary Duties & Responsibilities

(80%) Programmatic Media Campaign Management

  • Paid Advertising: Lead the buy strategy, execution, and optimization of paid media advertising campaigns focused on CTV, programmatic, and direct media buying (display, streaming audio, online video, connected/streaming TV, native).
  • Media Planning & Optimization: Develop channel recommendations and lead optimization efforts for programmatic platforms including OLV/STV, DOOH, Audio, display, and emerging programmatic environments. Concentration in OLV/STV and display. Deliver plan to internal teams for feedback and approval.
  • Performance Analysis: Regularly analyze and report on CTV- and programmatic-specific KPIs. Collaborate with internal team to help provide key insights for wrap reports.
  • Audience Planning: Identify, size, and scale new target audiences to drive growth across awareness and consideration phases within the programmatic ecosystem.
  • Media Testing: Implement testing for targeting, bidding, and platform strategies, applying learnings to optimize performance and identify growth opportunities.
  • Creative Testing: Implement creative testing frameworks, delivering insights and recommendations to stakeholders.

(20%) Other

  • Financial Management: Work with internal team to implement budgets and pacing for campaigns, ensuring accuracy and transparency.
  • Documentation: Maintain structured, consistent documentation related to plans, budgets, and timeline evolution.
  • Relationship Building: Foster strong relationships with internal teams, agency partners, and platform/publisher contacts to support channel excellence.
  • Industry Expertise: Stay atop industry trends, platform updates, and emerging media capabilities, bringing forward recommendations to advance CTV and programmatic maturity.
  • Process Improvement: Identify and implement workflow enhancements and automation opportunities to improve efficiency and performance across the team.
  • Innovation: Champion innovative ideas, pilots, and testing opportunities that ensure the brand remains at the forefront of digital media evolution.

Education and Experience Profile

  • Bachelor's degree in marketing, advertising, communications, or a related field is preferred.
  • 5 or more years of experience in programmatic media management/optimization and buying.
  • Experience working in-house or agency-side with media buying platforms such as The Trade Desk, Amazon DSP< DV360, or similar.
  • Proven record of accomplishment of managing paid programmatic media campaigns, with a preference for CPG brands.
  • Strong understanding of advertising and marketing principles, particularly for online audiences within the CTV and programmatic landscape.
  • Excellent written and verbal communication skills.
  • Familiarity with programmatic media analytics tools and the ability to interpret data to make informed decisions.
  • Strong organizational skills and the ability to manage multiple tasks and deadlines.

  • Required Skills

    • Ability to assess opportunities across brands/business units and identify scalable solutions.
    • Highly organized with strong project management skills.
    • Effective time management and communication skills, especially in a remote environment.
    • Detail-oriented and data-driven, comfortable in fast-paced settings.
    • Commitment to continuous learning and professional growth.
    • Collaborative team leader with a professional and respectful approach.
    • Creative problem‑solver able to adapt quickly to new challenges.
    • Genuine enthusiasm for the future of digital brand advertising and building internal capability.

    Work Environment

    Working conditions are normal for a remote environment.

    The above information in this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

    Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

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