3-5 years of ERP or digital solution marketing experience.
Proven track record building and executing marketing strategies that drive awareness and pipeline growth.
Excellent written and verbal communication with the ability to present at board level and inspire a team.
Experience across online and offline marketing channels and budget management; ability to manage external agencies.
Requirements:
Plan and execute integrated online and offline marketing campaigns to build B2B awareness, position the company as a thought leader, and grow the sales pipeline.
Develop and manage the marketing strategy and budget; track performance and report on results.
Lead content and digital marketing, including content creation (blogs, ebooks, webinars, video), SEO for the website, and social media presence; ensure quality.
Enable sales through collateral and content; demand generation; stakeholder management and cross-functional collaboration with sales and product management; automate marketing tools to connect marketing and sales.
Job description
This is a remote position.
Looking for a Marketing Manager to take ownership for creating marketing strategy and executing the same.
You will plan and execute a campaigns online and offline marketing to build awareness of our business within our target B2B audience, help position us as a thought leader and further grow our sales pipeline.
Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
Budget; manage and report on the marketing budget.
OEM Management
Responsible for the output and performance of our content and digital marketing
Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.
Sales Support; support the sales team with collateral and content to help them convert more prospects.
Demand Generation; utilise a variety of tools and tactics to generate leads and drive pipeline growth.
Content Marketing; the execution of a variety of content marketing activities - thought leadership, blogs, ebooks, webinars and video - ensuring quality is high.
Responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook.
Automate marketing tools, ensure marketing and sales activities are connected
Assist in the analysis and mapping of client business requirements to application solutions;
Develop and deliver progress reports, proposals, requirements documentation and presentations;
Oversee design and solutions to meet the needs of business requirements.
Present formal presentations and executive summaries to senior management to provide recommendations and status updates;
Should be able to understand and map domain requirement with standard functionalities available in ERP;
Requirements
Experience of 3-5 years in ERP / Digital Solution marketing activities
Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth.
Excellent written skills with the ability to present at board level and inspire a team.
Broad experience across online and offline marketing channels.
Excellent relationship building skills.
Track record of managing external marketing agencies if necessary
Experience in running campaigns, events, workshops
Budget management experience.
MBA is preferred but not mandatory;
Hands on experience in using lead generation tools and CRM
Applicants must be willing to travel overseas;
Good communication skills and interpersonal skills at all levels;
Able to work independently with minimum supervision & under pressure;
