SEO Specialist (Strategy & Growth)

This is a remote position.

• Develop and manage the SEO strategy and roadmap, aligned with quarterly OKRs and business objectives.
  

• Maintain a 90-day rolling backlog of SEO initiatives, prioritizing for impact and feasibility.
  

• Plan and execute integrated campaigns across SEO, inbound marketing, and digital channels where relevant (e.g., social media, content syndication, display).
  

• Own and improve site architecture, taxonomy, internal linking, and SEO-friendly templates (PLP, PDP, blog).
  

• Execute crawl/indexation strategies including canonicals, robots.txt, XML sitemaps, hreflang, and JavaScript SEO.
  

• Lead site performance improvements: Core Web Vitals, page speed, mobile usability, and platform migrations.
  

• Map user intent to keyword strategy and oversee content creation through briefs, metadata, schema markup, and on-page optimizations.
  

• Establish a scalable publishing cadence that aligns with business priorities and search demand.
  

• Optimize landing pages and content to drive both rankings and conversion.
  

• Build and execute high-quality backlink strategies via PR, partnerships, and earned media.
  

• Monitor backlink profile health and proactively manage link risk.
  

• Track and analyze SEO performance using GA4, Google Search Console, and keyword rank tracking tools.
  

• Run experiments and testing programs to optimize content, targeting, and site performance.
  

• Communicate insights and strategic recommendations to stakeholders with clarity and confidence.
  

• Develop SEO playbooks, guidelines, and guardrails for internal teams (Content, Design, Engineering, Merchandising).
  

• Collaborate effectively across departments and with external partners or clients when applicable.
  

• Stay up to date with industry trends and proactively contribute thought leadership via case studies, blog posts, or internal knowledge sharing.
  

Requirements

3+ years of hands-on SEO experience, preferably in a growth-focused or enterprise environment.

Deep understanding of core SEO concepts: technical SEO, content strategy, link building, and performance analysis.

Experience with modern SEO tools: Google Search Console, GA4, Ahrefs/SEMrush, etc.

Familiarity with website platforms (e.g., WordPress, Shopify, headless CMSs) and basic HTML/CSS/JavaScript knowledge.

Strong analytical skills and the ability to translate data into actionable insights.

Excellent written and verbal communication skills with the ability to align stakeholders.

Understanding of JavaScript frameworks (React, Angular, etc.) and their SEO implications.

Proven experience managing or collaborating on digital marketing campaigns across channels (e.g., inbound, display, social).

Familiarity with A/B testing tools and experimentation frameworks.

Strong understanding of content marketing, copywriting, and audience segmentation.