Senior Manager, Partner Marketing

About Traliant

Traliant is an award-winning technology company transforming compliance training from boring to brilliant. We empower organizations to build healthier, more inclusive workplaces through engaging, interactive online training on topics like workplace harassment, diversity and inclusion, and data privacy. As a fast-growing, remote-first company, we’re looking for team members who thrive in dynamic environments and share our passion for excellence and innovation.

Role Summary

Traliant is seeking a results-driven Senior Manager, Partner Marketing to lead the execution and optimization of partner marketing programs and strategies that drive partner-sourced pipeline, expansion revenue and increase long-term partner engagement. 

This role will collaborate with Partnerships, Sales, Customer Success, Marketing and Revenue Operations teams to activate and scale strategic partner relationships through co-marketing, events and campaigns. The Senior Manager will be responsible for managing partner-facing marketing programs, ensuring initiatives are well-executed, measurable, and aligned with company growth goals. This is a high impact role with ownership of program strategy within the broader GTM framework. 

Key Responsibilities

Partner Marketing Strategy & Programs

• Define and execute partner marketing strategy and initiatives that support pipeline growth and expansion
• Lead co-marketing programs with strategic partners, including webinars, campaigns, and events
• Develop annual and quarterly partner marketing plans tied to pipeline and expansion targets
• Support partner enablement through creating effective scalable partner campaign kits, messaging, and shared assets
• Build and maintain partner marketing calendars and execution timelines
• Manage recurring partner tasks such as co-branded imaging, email template authoring, asset branding, and more

Revenue & Pipeline Impact

• Partner with Revenue Operations to ensure accurate attribution, reporting and forecasting
• Track and report on partner program performance, including pipeline contribution and engagement metrics
• Optimize campaigns based on data and performance insights 
• Drive partner-sourced and partner-influenced pipeline and growth through integrated campaigns

Campaign & Program Execution

• Execute partner-led webinars and events in partnership with internal teams
• Support promotion and follow-up for partner programs across email, sales, and community channels
• Extend the lifecycle of partner programs through on-demand content and follow-up campaigns

Cross-Functional Collaboration

• Serve as primary marketing liaison to Partnership team
• Align partner initiatives with Product Marketing messaging and GTM positioning
• Partner with Customer Marketing to align partner programs with customer lifecycle initiatives
• Work closely with the Webinar & Events Manager on scheduling and execution
• Collaborate with Sales and Customer Success to support partner-driven expansion opportunities

Reporting & Optimization

• Track partner marketing performance and partner-sourced pipeline in Salesforce
• Analyze program results and recommend optimizations to improve engagement and revenue outcomes
• Deliver regular reporting and insights to executive leadership
• Ensure accurate campaign tracking and reporting

Requirements

•  5+ years of experience in Partner Marketing, Field Marketing, or B2B Marketing
• Proven track record of driving measurable partner-sourced pipeline and revenue impact
• Proven experience running co-marketing programs, webinars, and campaigns that generate measurable pipeline
• Strong strategic planning, program management and execution skills
• Ability to influence cross-functional stakeholders and align GTM teams 
• Data-driven mindset with experience in performance tracking Ability to operate independently and manage multiple initiatives in a fast-paced environment

Traliant is an equal opportunity employer committed to diversity and inclusion.

Qualified individuals who bring diverse perspectives to the workplace are especially encouraged to apply. We are committed to a work environment that supports, inspires, and respects all individuals regardless of age, ethnic or national origin, political affiliation, religion, sex, sexual orientation, gender identity, disability, marital status, citizenship, or any other protected characteristic. 

All locations offer coverage for medical, dental, vision, life insurance, disability insurance, paid parental leave, 401(k) plan, and employee assistance plan.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Washington Applicants Only: U.S. Employees will accrue 15 days of PTO for the first year of completed employment and eligible to receive up to 12 holidays annually.

The pay range for this position is $100,000-110,000 annually. In addition, the position is eligible for an annual corporate bonus.

The application deadline for this position is 30 days after the date of this posting, February 17, 2026.