Social Media Manager

This is a remote position.

REBORN is looking for a full-time Social Media Manager to join our team. We’re a creative and media agency built on pace, performance and passion, partnering with FMCG, tourism, wellness, fashion and beauty brands to create work that resonates and performs.

This role is perfect for someone who blends strategic social instincts with performance smarts, someone who can develop strategy, shape content, build engaging social presences and amplify content through paid social and creator partnerships. You’ll work closely with our account, creative and paid media teams to deliver thumb-stopping content and ensure our clients stand out.

THE ROLE

• Lead the content strategy and planning for multiple fashion, beauty and lifestyle brands across TikTok, Instagram, LinkedIn and emerging platforms
  

• Develop and oversee the production of social-first content: copy, imagery, video, UGC integration and trend-led creative ideas
  

• Identify, source and build strong relationships with influencers and content creators aligned to each brand’s audience and positioning
  

• Brief and collaborate with influencers and creators to produce high-impact content for both organic and paid use
  

• Plan, execute and optimise paid social boosting, working closely with the paid media team to maximise reach, engagement and return
  

• Manage social channels day-to-day including scheduling, engagement and community conversations
  

• Track performance using analytics tools and compile monthly reports with insights and actionable recommendations
  

• Collaborate with designers, creators and editors to bring content concepts to life, ensuring they are on-brand and performance-optimised
  

• Contribute to pitches, campaign concepts and creative workshops with a social-first lens
  

• Stay ahead of social trends, algorithm changes and best practices to keep content fresh, relevant and competitive
  

Requirements

REQUIREMENTS

• 5+ years’ experience managing social content and strategy for brands, ideally within an agency environment
  

• Proven portfolio of social content for fashion, beauty or lifestyle brands
  

• Demonstrated experience executing paid social boosting and understanding how organic and paid social work together
  

• Experience identifying, briefing and managing influencers and content creators
  

• Strong creative instincts and excellent copywriting skills
  

• Hands-on platform knowledge of Instagram, TikTok, LinkedIn, Facebook and YouTube
  

• Data-driven mindset with the ability to translate metrics into creative and performance insight
  

• Highly organised, detail-focused and comfortable working across multiple brands
  

YOU’LL THRIVE HERE IF YOU

• Love blending creativity with strategy to make content that connects and converts
  

• Are confident working across both organic and paid social environment.
  

• Enjoy building relationships with creators and spotting emerging trends early
  

• Have a passion for fashion, beauty and lifestyle brands
  

• Work flexibly and independently, while also thriving in a collaborative team environment
  

• Keep your finger firmly on the pulse of social platforms, trends and cultural moments
  

Benefits

BENEFITS

• Remote-first with 2 days per week in the Sydney office
  

• Exposure to diverse and high-profile clients like Unilever, Life Savers, Manicare and more
  

• Join a senior, grounded team that values craft, care and collaboration
  

• Opportunity to influence social media thinking across both client work and REBORN’s own profile
  

ABOUT REBORN

For almost 17 years, REBORN has been an independent agency built on strong culture and smart, effective work. We partner with brands across FMCG, Tourism and Health & Wellness to deliver campaigns that combine creativity with performance.