Marketing Specialist

This is a remote position.

Our client is looking for a Virtual Marketing Specialist / Lead Generation Specialist to execute and manage high-volume, multi-channel outreach initiatives in a fast-paced, metrics-driven digital environment. They operate within a performance-focused marketing ecosystem and continue to scale across multiple paid and organic channels.

This role is execution-heavy and requires precision, consistency, and strong communication. The ideal candidate is process-driven, highly organized, comfortable with repetitive high-volume tasks, and able to work within structured workflows while collaborating closely with operations to ensure accurate lead tracking, qualification, and handoff.

Responsibilities

• Execute high-volume mass DM outreach across approved platforms, managing large-scale campaigns with precision and consistency (up to 2M messages per day when applicable).
  

• Manage daily Instagram outreach, including targeted engagement, follow-ups, and account interactions to drive responses and conversions.
  

• Support Facebook and Instagram advertising workflows, including campaign execution, monitoring, and basic optimizations.
  

• Run cold email outreach campaigns using sequencing tools, inbox rotation strategies, and deliverability best practices, ensuring consistent follow-ups.
  

• Conduct daily targeted lead engagement across multiple platforms to support pipeline growth and conversion goals.
  

• Assist with email and SMS marketing activities, including flows, templates, segmentation, and basic integrations.
  

• Support digital advertising efforts across major platforms such as Meta, Google Ads, YouTube, TikTok, Instagram, and Facebook, including SEM and PPC campaigns.
  

• Distribute and manage content across multiple pages and platforms to maintain brand consistency and visibility.
  

• Provide light SEO support as a secondary responsibility, including basic audit reports, keyword research, competitor checks, and occasional technical reviews.
  

• Maintain accurate logs of outreach activity, responses, and lead status, ensuring clean and consistent tracking.
  

• Collaborate closely with an Operations VA to ensure leads are properly tagged, sourced, qualified, and handed off according to internal workflows.
  

• Follow established processes rigorously, maintain clear documentation, and meet daily activity and performance targets.
  

Requirements

• Proven experience managing high-volume, multi-channel lead generation campaigns.
  

• Hands-on experience with mass DM outreach, Instagram outreach, cold email systems, and automation tools.
  

• Experience supporting or managing digital advertising efforts, particularly on Instagram and Facebook.
  

• Strong understanding of email and SMS marketing platforms and basic automation workflows.
  

• Experience working with SEM and PPC campaigns.
  

• Comfort working in structured, metrics-driven environments with repetitive, high-volume tasks.
  

• Strong written and spoken English communication skills.
  

• High attention to detail, strong organizational skills, and ability to manage multiple workflows simultaneously.
  

• Familiarity with SEO tools is a plus, but SEO is not the primary focus of the role.
  

Qualifications

• Background supporting marketing, growth, or lead generation teams in digital environments.
  

• Experience collaborating cross-functionally with operations or sales teams.
  

• Demonstrated consistency, reliability, and accountability in previous roles.
  

• Process-driven mindset with a strong focus on accuracy and execution.
  

• Proactive problem-solver who anticipates needs and removes blockers.
  

• High level of integrity and professionalism.
  

Benefits