Product Marketing Manager

This is a remote position.

This is a remote position.

Autocorp.ai is a FinTech company revolutionizing the automotive retail experience with cutting-edge SaaS solutions. Our platform streamlines financing, trade-in valuations, and customer verification processes, enabling dealerships to boost efficiency, enhance customer satisfaction, and achieve measurable ROI.

Join us in driving innovation and making a difference in the automotive industry.

As the Product Marketing Manager at Autocorp.ai, you will play a pivotal role in driving product adoption and market growth. You'll be a hands-on marketing strategist, crafting compelling product narratives, developing strategic go-to-market plans, and ensuring our solutions resonate with dealership audiences. Your expertise will directly impact our company's success and contribute to shaping the future of automotive retail.

Impact:

In this role, you will:

• Drive Product Adoption: Create compelling product narratives and go-to-market strategies that accelerate adoption of our dealership software products.
  

• Expand Market Education: Develop and execute marketing strategies that effectively communicate our value proposition to dealerships.
  

• Build Brand Leadership: Establish Autocorp.ai as the leading voice in automotive retail solutions.
  

• Enhance Sales Success: Equip our sales team with powerful tools and messaging that drive conversions.
  

• Define Product Strategy: Transform market insights into actionable product and marketing recommendations.
  

Key Responsibilities:

Product Messaging and Strategy:

• Own and optimize the complete product messaging and positioning framework.
  

• Develop comprehensive go-to-market strategies for new features and products.
  

• Create compelling value propositions that resonate with dealership decision-makers.
  

Market Intelligence:

• Conduct regular market research and competitive analysis to identify opportunities.
  

• Gather and synthesize dealership feedback to inform product and marketing strategies.
  

• Monitor industry trends and maintain detailed competitive intelligence.
  

Sales Enablement:

• Create and maintain sales collateral, including presentations, case studies, and ROI models.
  

• Train sales team on product positioning, competitive differentiators, and objection handling.
  

• Collaborate with sales leadership to optimize messaging and conversion strategies.
  

Content Development:

• Lead the development of product marketing materials and thought leadership content.
  

• Create educational content that showcases our expertise in automotive retail technology.
  

• Partner with marketing team to align product and corporate messaging.
  

Cross-Functional Collaboration:

• Work closely with product team to align development priorities with market needs.
  

• Partner with sales to understand dealership pain points and objections.
  

• Coordinate with customer success to capture and promote client victories.
  

Performance Analysis:

• Track and report on key product marketing metrics and campaign effectiveness.
  

• Measure impact of marketing initiatives on sales pipeline and conversion rates.
  

• Use data insights to optimize marketing strategies and tactics.
  

Requirements

Requirements:

• Proven track record of success in product marketing roles within automotive or SaaS industry.
  

• Understanding of dealership operations, challenges, and technology needs preferred
  

• Experience marketing AI-powered solutions is a strong asset.
  

• Exceptional communication, strategic thinking, and analytical skills.
  

• Strong project management and cross-functional leadership abilities.
  

• Ability to travel within Canada to meet with clients and attend industry events.
  

Benefits

Benefits:

Competitive base salary with performance-based bonuses.

Benefits package after probationary period.

Remote work environment – work from anywhere! Core hours are 830 am-5 pm EST.

Tools and resources to support your ongoing growth and success.

An extraordinary team leading the industry by storm.