Product Marketing Manager - Aivo

About Engageware

Engageware helps financial institutions and enterprises provide seamless, customer-centric experiences through an AI-powered platform offering appointment scheduling, virtual assistants, and customer engagement solutions. Our platform enhances digital and in-person interactions, streamlining customer journeys across multiple touchpoints.

🌎This role is open in Mexico (Contractors)

About the Role

As Product Marketing Manager at Engageware, you'll help create and execute the GTM vision for our suite of customer engagement and staff enablement solutions. You'll join a focused  team that is crafting compelling narratives around Engageware’s technology ecosystem with the goal of accelerating revenue growth through new customer acquisition and expansion by crystallizing the ROI our solutions deliver to customers. Your work will directly influence how Engageware is perceived and adopted in the market.

Key Responsibilities

• Be the voice of the market for our product suite. Help communicate and shape product strategy while influencing the product roadmap.
• Develop compelling positioning and messaging frameworks tailored to the needs of our financial services customer segments, clearly differentiating Engageware’s value.
• Continuously monitor and optimize the performance of our GTM programs to drive new logo acquisition efforts including, but not limited to:
  • Shaping product narrative and marketing content to capture new customers and expand our footprint with existing ones.
  • Create content for different stages of the buyer’s journey, including emails, web pages, datasheets, presentations, videos, eBooks, case studies, and more.
  • Collaborate with marketing and design teams to develop compelling campaign assets.
• Use market research, product analytics, customer interviews, and other resources to become a data driven expert on our buyers’ and customer’s needs, goals, motivations, and technology requirements.
• Equip our enablement and sales partners with essential resources, including pitch decks, one-pagers, videos, and more to effectively sell Engageware.
• Collaborate with sales enablement to track and improve the performance of sales collateral, conduct win-loss analysis, and support SKO.
• Conduct qualitative and quantitative research to inform our GTM strategy, such as prospect surveys and competitive analysis.

What we’re looking for

• Exceptional product marketing and content creation chops, superior writing and editing skills, and examples of past long form work.
• A strategic thinker who balances autonomy with teamwork, you excel at spotting untapped potential and bringing others along on the journey. You take ownership, you connect the dots, and you foster an environment of open collaboration and shared achievement.
• You have experience defining and aligning to market needs and trends. You follow industry analysts. You listen to marketing podcasts.
• You have a track record of successfully launching products/features in new markets or acquiring new logos.
• You have previous experience marketing to financial services, especially banks and credit unions.

Qualifications

• 5 years B2B product marketing experience, with 2+ years focused on SMB/enterprise solutions in the software industry. Background in startup/ scaling tech companies a plus.
• Strong project management skills with the ability to handle multiple competing initiatives simultaneously.
• Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, persuasive narratives.