Head of Marketing

Remote | Outsource Ability (on behalf of our client, a UK‑based e‑commerce brand)

Outsource Ability is seeking an accomplished and strategic Head of Marketing to support our client, a fast‑growing e‑commerce brand based in the United Kingdom. This role is ideal for a creative, analytical, and operational marketing leader who thrives in a dynamic environment and is confident working directly with founders and cross‑functional teams.

The successful candidate will lead the brands marketing strategy, creative direction, and performance execution. You will play a pivotal role in driving growth, shaping customer journeys, and managing all marketing activities end-to-end.

Key Responsibilities

Strategic Leadership

• Work directly with the founder to define, implement, and scale the overall marketing and brand strategy.

• Provide leadership to the marketing function, ensuring alignment with company goals and commercial priorities.

• Coordinate cross‑functional efforts to ensure cohesive brand execution across all touchpoints.

Brand & Creative Direction

• Oversee and develop the creative strategy for the brand, including storytelling, positioning, and campaign concepts.

• Maintain and elevate brand identity, ensuring consistency across digital platforms and marketing assets.

• Lead content planning and creative production cycles, from brief to delivery.

Team & Project Coordination

• Collaborate with internal team members and external partners to execute campaigns and marketing initiatives.

• Manage workflows, prioritise tasks, and ensure smooth coordination across stakeholders.

• Provide strong leadership and guidance to support team performance and efficiency.

Performance Marketing & Growth

• Oversee key marketing funnels and customer acquisition strategies across paid and organic channels.

• Monitor and analyse campaign performance, identify opportunities for optimisation, and report on key KPIs.

• Leverage data insights to inform strategic decisions and refine marketing approaches.

E‑commerce Marketing

• Develop and enhance customer journeys tailored to an e‑commerce environment.

• Support product launches, promotions, and brand activations.

• Ensure marketing initiatives align with customer needs, market trends, and commercial objectives.

Required Experience & Skills

Professional Requirements

• Minimum of 2 years experience in a leadership role within digital marketing.

• Minimum of 4 years experience working in digital marketing within an e‑commerce environment.

• Strong understanding of creative strategy, brand development, and digital performance marketing.

• Experience using AI tools to generate marketing materials and automate marketing processes is a strong advantage.

• Demonstrated ability to work directly with founders or senior leadership.

Skills & Competencies

• Excellent verbal and written communication skills in English.

• Strong analytical ability with experience using data to drive decision‑making.

• Highly organised with strong project management skills.

• Ability to manage multiple priorities in a fast‑paced environment.

Technical & Equipment Requirements

• Own laptop and headset.

• Reliable back-up power supply (Solar, UPS, or Inverter).

• Stable, high-speed internet connection suitable for remote work.

Benefits

• Opportunity to work within a rapidly scaling e‑commerce brand.

• Flexible, fully remote working environment.

• Supportive and friendly team culture focused on collaboration and continuous improvement.

Ready to Apply?

If you are a strategic, creative, and growth‑driven marketing leader looking for your next opportunity, we would love to hear from you! Please submit your CV and a brief summary of your relevant experience to be considered for this role.