Key Facts

Remote From:

Full time

Mid-level (2-5 years)

English

Hard Skills

Audience Development Media Strategy Media Strategy Analytics Digital Customer Strategy Analytics Capability Development Media Strategy Project Management Google Analytics Test Planning Web Analytics Campaign Management Tableau (Business Intelligence Software) Integrated Reporting Campaign Management Cross-Functional Collaboration Stakeholder Communications

Other Skills

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Teamwork
•
Communication

Roles & Responsibilities

7+ years experience in marketing, including 4+ years in digital media planning
B2B marketing experience
Experience working with complex data sets (Tableau and Google Analytics) to make data-informed decisions and share insights
Expert in digital channel strategy and targeting capabilities

Requirements:

Develop cross-channel media recommendations for priority marketing campaigns, including large-scale in-person and virtual events
Conduct digital audience research to inform which media channels and tactics to lean into, to reach target personas in a meaningful way
Partner with Integrated Campaigns and Brand Creative teams to develop creative, content, and web experiences that follow media best practices and will engage customers throughout their journey
Improve the digital experience and maximize campaign outcomes by analyzing data and establishing test plans to improve performance

Job description

Summary

The Senior Digital Media Manager at DataBricks is an individual contributor, reporting to the Senior Director of Digital Marketing on our fast-growing Global Digital Marketing team. You will lead our digital media go-to-market efforts across priority campaigns. You will partner with Global Events, Field Marketing, Integrated Campaigns, Product Marketing, and Brand teams as you develop cross-channel media plans. Your responsibilities include market and audience research, media planning, and optimizing the digital customer journey.

Roles & Responsibilities

Develop cross-channel media recommendations for priority marketing campaigns, including large scale in person and virtual events, that meet target outcomes
Conduct digital audience research to inform which media channels and tactics to lean into, to reach target personas in a meaningful way
Partner with Integrated Campaigns and Brand Creative teams to develop creative, content, and web experiences that follow media best practices and will engage customers throughout their journey
Partner with region team members to determine level of campaign support in each market for both global and local run programs
Improve the digital experience and maximize campaign outcomes by analyzing data and establish test plans to improve performance
Partner with Analytics team to establish measurement framework for digital media campaigns that map to the program goals

Minimum Qualifications

7+ years experience in marketing, 4+ years experience in digital media planning
B2B marketing experience
Experience working with complex data sets (Tableau & Google Analytics experience) to make data-informed decisions and share thoughtful insights
Experience building media plans from the ground up with evolving requirements
Expert in digital channel strategy and targeting capabilities
Experienced in developing project plans to ensure campaign launch dates are met
Experience applying research to reach audiences: understanding their pain points and media habits - to inform media placements, ad formats, creative, offers, messaging, and web experiences
Large scale virtual and in person event digital promotion strategy experience a plus