Google Adds (PPC)

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Experience: 

• Minimum of 5.5 years in Google Ads and PPC optimization with a proven track record of managing high-budget campaigns and increasing ROAS. 
• Google Ads & Tracking Expertise: Strong knowledge of Google Tag Manager (GTM), GA4, and Google Ads scripts to ensure precise tracking, reporting, and automation. 
• Local Business & E-Commerce Ad Experience: Extensive experience running local business ads (Google Search & Maps) and e-commerce campaigns (Google Shopping, Performance Max). 
• Data-Driven & Analytical Approach: Ability to go beyond standard Google recommendations, analyze campaign performance, and implement strategies that drive measurable results. 
• Proactive & Independent Work Style: Self-starter who takes ownership of ad performance, continuously optimizes, and stays ahead of industry trends without requiring direct oversight. 
• Fast-Paced & Growth-Oriented Mindset: Comfortable working in a high-growth, aggressive optimization environment with the ability to pivot strategies quickly for maximum impact.

Core responsibilities:

• Google Ads Optimization & Strategy Execution: Manage and optimize a $10k/month ad spend across multiple locations and product lines, focusing on Performance Max campaigns for local and e-commerce growth. 
• Search & Local Ad Campaign Management: Develop and refine Google Search & Maps Ads to drive in-studio appointments while implementing competitor targeting strategies to maximize visibility. 
• E-Commerce & YouTube Advertising: Create and manage campaigns for aftercare products and merchandise sales while refining YouTube and Display Ads for increased brand awareness. 
• Conversion Tracking & Retargeting Setup: Configure Google Tag Manager (GTM) and GA4 to accurately track studio visits, form submissions, and online purchases while implementing retargeting campaigns for non-converting visitors. 
• Google Ads Script Implementation & Automation: Develop and apply scripts to automate bid adjustments, pause underperforming ads, and refine targeting based on real-time conversion data. 
• Performance Optimization & ROI Maximization: Reduce cost per acquisition (CPA), enhance return on ad spend (ROAS), and identify high-value keyword opportunities through data-driven strategies and A/B testing. 
• Campaign Monitoring & Continuous Improvement: Analyze ad performance, adjust bids, and refine ad creatives to ensure continuous scaling while cutting wasted ad spend.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!