Digital Marketing Specialist

Core Responsibilities:

• Planning and executing digital marketing campaigns, with a focus on Facebook ads for lead generation.

• Collaborating with the marketing team to develop ad creative, copy, and landing pages.

• Setting up and managing Facebook ad campaigns, including budget allocation and targeting.

• Manage and optimize various digital marketing channels

• Ad copy and landing page optimization

• Conduct keyword research, analyze website traffic, and optimize content for search engines

• Developing funnel/lead generation

• Monitoring campaign performance and optimizing strategies for lead generation.

• Analyzing data to track ROI and identify areas for improvement.

Requirements

• Strong English communication skills

• Proven experience in digital marketing, with a strong track record of successful campaigns and measurable results.

• In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, email marketing