Marketing Specialist
Location: Remote
Duration: 6+ months
Job Description:
Client is looking for a tech-savvy, analytical, creative, and well-organized candidate interested in joining our Marketing team. The Sr. Marketing Specialist, Marketing Automation, creates and executes marketing campaigns for the Residential segment. This includes working cross-functionally to improve the Client digital engagement experience for existing Consumer customers. The ideal candidate should possess a passion for marketing and continuously work towards identifying, developing, testing, and optimizing customer-centric experiences that are tailored to the Consumer.
Job Requirements
• Define, implement, analyze, and optimize email marketing campaigns for Consumer customers.
• Create, test, execute, and grow email programs and workflows that support greater utilization of online support and account management self-service tools, increase product usage, and drive meaningful improvements in customer loyalty.
• Support the launch and scale of lead generation and nurture marketing programs customized for the Consumer customer.
• Ensure all campaigns exceed industry standards in terms of deliverability, readability, conversion-focused design, and internal brand standards. Continuously stay on top of changing best practices in email design and optimization.
• Generate and analyze A|B and multi-variant testing strategies to optimize emails for open rate, click-through rates (CTR), engagement, and conversion.
• Analyze campaign metrics, derive insights, and recommend actions to improve performance, which will have the greatest potential to deliver meaningful business outcomes.
• Regularly audit programs to ensure they meet and/or exceed the needs of internal stakeholders.
• Ability to manage multiple projects simultaneously and ensure cross-functional collaboration occurs with all organizational stakeholders.
An ideal candidate will have:
• 3-5 years work experience
• Bachelor's degree in marketing, Business or Communications
• Marketo and Salesforce experience are a must.
• An ability to comfortably evaluate data and measure success as an evolutionary tool for marketing strategies.
• A deep interest in becoming proficient with marketing automation technology and digital analytics tools.
• A passion for the Consumer vertical and the diverse online support and account management needs that companies of various sizes may have.
• Must be dedicated to staying on top of trends and best practices related to acquisition and retention strategies.
• A results-oriented attitude; should be highly motivated.
• An effective communicator who is outgoing and positive; a can-do attitude is a must.
• A willingness to learn and adapt to changing standards and company needs.
• A team player with strong relationship-building qualities.
• Outstanding verbal and written communication skills.
• Keen attention to detail.
• An advanced working knowledge of MS Word, Excel and PowerPoint as it applies to the field
• Basic knowledge of CSS/HTML a plus.
