Comprehensive EyeCare Partners is one of the nation’s largest vision care management service organizations. CompEye consists of 12 separate physician practices with >100 physicians focused on providing best-in-class, full-spectrum practice management and administrative services to its affiliated physicians and practices in support of their mission to deliver clinical excellence. Our Mission: Building the nation’s preeminent eye care services company by partnering with world class physicians to drive superior clinical and surgical outcomes, while optimizing the patient experience.

Position Summary

The VP of Marketing and Call Center is a results-driven leader responsible for increasing patient demand by coordinating the activities across the marketing, sales, and call center teams. 

Candidate must be in either Pacific or Mountain Time Zone

Roles and Responsibilities

• Oversee marketing and call center functions to grow the business while delivering best-in-class patient experience.
• Provide strategic guidance and support to a team of Physician Liaisons.
• Develop and execute comprehensive marketing strategy across all channels, with a heightened focus on digital marketing.  Marketing work will also include branding, patient engagement initiatives, and market research.  
• Lead small internal marketing team and manage external marketing vendors that provide various services to support these goals.
• Collaborate with clinical operations leaders and physicians to increase patient volume and elevate the patient experience
• Guide and mentor a team of physician liaisons across multiple markets to increase optometrist and PCP referrals by creating data-driven strategy and tactics to most effectively engage referral sources. Engage vendors to support as needed.
• Manage all aspects of a company's call center operations, including managing 60+ staff, setting performance metrics, ensuring high customer satisfaction, driving operational efficiency, implementing AI capabilities, and collaborating with cross-functional teams to align call center strategy with overall business objectives.
• Collaborate with internal teams to ensure best-in-class patient experience, within call center and field clinical team interactions, as evidenced by positive patient feedback and reviews.
• Implement key performance indicators (KPIs) and reporting mechanisms to track performance and identify areas for improvement, including creating data systems and metrics to track campaign ROI
• Partner with IT on the various technology platforms (e.g., CRM, telephony/IVR) to support these goals.
• Develop and manage a multi-million dollar budget.
• Stay abreast of industry best practices and emerging trends in patient care.
• Other duties as assigned

Experience Requirements

• 3+ years of experience as a VP of Marketing or other senior role, demonstrating a track record of strategic leadership and team management.
• 10+ years related experience in a strategic marketing role in the healthcare industry.
• 5+ years call center administration experience.
• Deep understanding of digital marketing, including website design, SEO, and paid search, with the ability to think both strategically and tactically.
• Excellent communication and presentation skills. Ability to present customer acquisition strategies and results to C-level executives and collaborate across practice leadership.
• Strong data analysis skills. Comfortable using Excel and similar tools to analyze data to identify trends and insights that inform customer success strategies.
• Ability to address client challenges with strategic and innovative solutions.
• Proven track record of driving revenue growth, expanding market share, and leading high-performing teams.

Education Requirements

• Bachelor's degree (B.A) in sales, marketing, or business management required.
• Related master's degree preferred.

Physical Demands

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel. The employee is frequently required to stand, walk, and sit. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Benefits

• Comprehensive EyeCare Partners offers a competitive salary commensurate with experience, qualifications, and location.
  • $150,000 - $200,000  Range only includes base compensation
• Untracked PTO
• Lucrative incentive bonus
• Medical, dental, and vision benefits
• Paid Holidays
• Company-paid life insurance
• 401(k)
• Continuing education and professional development opportunities.