Marketing Manager

About Us

US Ghost Adventures is a national leader in haunted tourism, attractions, and entertainment experiences. We operate ghost tours, overnight stays, and immersive events in historic and haunted locations across the country, supported by a growing e-commerce and mobile app platform. We’re passionate about preserving history, sharing authentic stories, and delivering thrilling experiences to our guests. We’re seeking a highly strategic, hands-on Marketing Manager to lead our marketing efforts, grow our brand visibility, and drive performance across all channels.

Position Summary

The Marketing Manager will oversee and execute the company’s marketing vision across paid, earned, and owned media channels. You will lead multiple teams—including digital marketing, social media, PR/media, and creative—while managing external vendors and partners. This role focuses on developing and implementing annual and quarterly marketing plans, ensuring all campaigns are data-driven, on-brand, and ROI-focused. The ideal candidate is a strong leader who can balance creative direction with analytical decision-making, and who thrives in a fast-paced, multi-brand environment.

Key Responsibilities

• Develop and execute comprehensive annual and quarterly marketing plans aligned with company goals and seasonal demand cycles.
   
• Lead multiple marketing teams across digital, social, PR/media, and creative, ensuring cross-functional collaboration and consistency.
   
• Oversee company branding strategy, ensuring all products, tours, and experiences align with US Ghost Adventures’ voice and mission while also  overseeing all paid advertising efforts across Google, Meta, TikTok, YouTube, and other digital platforms.
   
• Work closely with executive leadership on new product launches, market expansion, and brand partnerships while establishing KPIs and manage performance metrics across campaigns, providing monthly marketing reports to the CEO.
   

• Optimize ad strategy, creative, targeting, and budgets to achieve maximum ROI and conversion growth.
   
• Supervise the social media team for both paid campaigns and organic community engagement by managing the graphic design and content teams to ensure creative consistency and high-quality deliverables.
  
   
• Lead SEO and organic growth strategies, including keyword planning, content optimization, and backlinking initiatives by overseeing development and optimization of front-facing websites, including brand pages, product pages, and local tour listings.
   

• Manage advertising and visibility across OTAs, DMOs, Google My Business listings, and other directories to ensure accuracy and brand alignment.
   

• Supervise the PR and media relations team, ensuring cohesive storytelling and timely press engagement.
   
• Identify opportunities for earned media coverage, influencer collaborations, and cross-promotions within the tourism and entertainment sectors.
   
• Support the creation of press releases, event announcements, and thought-leadership content.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
   
• 5-8+ years of progressive marketing experience, including at least 3 years in a leadership or management role.
   
• Strong understanding of Google Ads, Meta Business Suite, TikTok Ads Manager, and other ad platforms. Basic knowledge of WordPress. Basic knowledge of CRM platforms like Mailchimp or Klaviyo. Bonus:  Knowledge of Shopify.
   
• Experience managing social media teams, PR/media teams, and creative professionals. Expertise in paid media, SEO, SEM, copywriting, and branding.
   
• Comfortable managing multiple projects and teams in a fast-paced, results-driven environment.