(Indonesia) Growth & Enrolment Coordinator (Remote)

We are in the early but exciting stages of growing Write Edge in Indonesia and are looking for a driven, resourceful and warm local hire to be the right hand to our Regional Director. This is a high-impact role where you will see your work directly shape how our Indonesia arm grows. You’ll get strong exposure and mentorship, working closely with regional and Singapore teams, with clear room to grow as the business scales.

You will be the day-to-day heartbeat of the Indonesia business: handling parent enquiries, managing leads, trial and enrolment processes, supporting teachers and ensuring classes run smoothly. You’ll bring local insight, strong execution and genuine care for parents and students.

If you enjoy building something from the early stages, are strong with communication, and love seeing numbers grow because of your work, this role is for you! 

You will:

• Own the frontline and mainline for Write Edge Indonesia – every new lead and parent conversation
• Help us turn interested parents into long-term students through thoughtful follow-up and a great customer experience
• Keep our small but growing operation organised, tracked and moving, alongside the Regional Director

• Respond to new enquiries via WhatsApp, phone, email and Instagram within agreed SLAs
• Qualify leads, share programme information and guide parents to suitable trial classes.
• Book trials and handle basic objections with empathy and clarity
• Run reminder sequences to protect trial show rates (reminders, reschedule options).
• Support same-day/short window “close” offers (slot lock, early-bird perks, etc.) in collaboration with the Regional Director
• Follow up with trial parents to encourage enrolment and hand complex cases back to the Regional Director where needed

• Be the friendly, professional first point of contact for all Indonesia parents
• Share timetables, Zoom links, onboarding instructions and programme details clearly.
• Handle simple queries independently and escalate sensitive or complicated cases with clear summaries
• Maintain a warm relationship with current parents via WhatsApp and other platforms, giving timely updates when there are changes to classes, teachers or schedules

• Coordinate trial and regular class slots with teachers and ensure they receive the correct information (students, timings, Zoom/class links)
• Support the setup of online classes (Zoom links, Google Classroom documents, worksheets where relevant)
• Help manage teacher schedules and flag potential clashes or overloads
• Support small initiatives such as workshops, tester days or holiday classes from an operations/admin angle

• Maintain a simple daily tracker in Google Sheets:
• Leads → Trials Booked → Trials Attended → Enrolments
• Keep rosters, payments (handoff to Finance) and class statuses up to date and accurate
• Flag problems early (e.g. low show rates, low conversion, recurring objections) and propose possible fixes
• Provide weekly/fortnightly updates to the Regional Director with key numbers and observations

• Keep scripts, templates and SOPs (e.g. response templates, reminder messages, FAQs) updated and organised
• Suggest improvements to the enrolment and onboarding journey based on what you see from parents and teachers
• Work closely with the Head of Ops & Curriculum and, where relevant, with regional colleagues (e.g. Online Lead) to streamline processes as we scale

Must-Have Qualifications

• Based in Indonesia
• Proficient in English and good Bahasa Indonesia (written & spoken)
• Experience in Enrolment, admissions, sales, customer service, online support and/or centre management
• Professional WhatsApp/phone etiquette – fast, clear, professional, and warm
• Comfortable with Google Workspace (Sheets, Docs, Drive) and disciplined with data entry
• High sense of ownership – you follow through, close loops and keep things moving

Nice To Have

• Experienced in the education / enrichment sector
• Familiar with simple funnel tracking, CRMs or lead trackers
• People-oriented, warm and confident speaking with parents and teachers
• Organised and meticulous, able to juggle multiple leads, classes and follow-ups
• Calm under pressure and able to handle tricky conversations with maturity