Key Facts

Remote From:

Freelance

Mid-level (2-5 years)

English, German

Hard Skills

Keyword Research Google Ads Search Engine Optimization Search Engine Marketing SEMrush (Software) Bid Management Competitive Analysis Campaign Management Google Analytics Google Search Console Target Accounts Metadata Management

Other Skills

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Teamwork
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Reliability
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Communication

Roles & Responsibilities

Minimum 2 years of experience in SEO and/or SEA (Google Ads), ideally in an agency
Proven experience managing and optimizing Google Ads campaigns (Search, Display, Performance Max)
Solid understanding of on-page SEO, technical SEO, and keyword research
Portfolio or case studies demonstrating campaign results and SEO improvements is required

Requirements:

Set up, manage, and optimize Google Ads campaigns (Search, Display, Performance Max) for clients and internal projects, including keyword research, competitor analysis, and audience targeting
Monitor campaign performance, adjust bidding strategies, and maximize ROAS; track and report key metrics such as rankings, traffic, conversions, and ad efficiency
Create and optimize SEO-driven content (blog posts, landing pages, metadata) and perform on-page and technical SEO audits with improvements
Develop and refine SEO and paid advertising strategies aligned with client goals and budgets; collaborate with content and design teams; stay updated on Google algorithm updates and platform changes

Gegidze

Management Consulting

About Gegidze

We are from Georgia, the country in Eastern Europe, surrounded by the high mountains of Caucasus and inhabited by the world's most creative, passionate, and hardworking nation. Oh, by the way, we are also the emerging digital hub of the world. Since 2017 we at Gegidze • გეგიძე have been delivering success to our clients across Europe in design, digital marketing & tech. We help them to innovate and outperform in the modern world. [Competences] - Staff Augmentation - Business development - Digital Marketing - Design & Production [Vision] Creative problem-solving for designing and developing great brands [Mission] Build meaningful long-term partnerships and deliver the best experience of digital services. [Our DNA] Strategic thinkers • We deliver solutions through the well-built flow of thoughts, starting from the ideation, followed by research, analyzes, testing, and finishing with the final product creation Human-centric • We believe that the only true value of the brand is & always will be human capital. Therefore we assemble our team only with top talents, who are passionate about what they do, with a clear vision and a spectacular attitude to the creation process. Self-developing • We believe in non-stop progress, pursue a constant program of self-improvement, an endless journey into new fields of knowledge and learning

Company type: Startup

Industry: Management Consulting

Founded: 2018

Company size: 51 - 200

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Job description

This is a remote position.

Currently, we are looking for a SEO/SEA Specialists for our key client, a Berlin-based social-first marketing agency.The agency specializes in creating authentic, premium-looking content that performs strongly across social platforms, with a strong focus on short-form video, campaign creatives, and performance-driven content.

This role is designed as general marketing and performance support across multiple client projects. You’ll step in where needed across SEO and paid advertising initiatives, working on campaigns that vary in industry and style but share the same goal: delivering consistent, high-quality results and reliable collaboration with the team.

You’ll work closely with the core team and other specialists depending on the project. Sometimes you may be the primary person responsible for SEO/SEA on a project, while other times you’ll collaborate with designers, editors, and other marketing specialists. There will always be a clear point of contact for priorities, feedback, and alignment.

Your Duties:

As a SEO/SEA Specialist, you will be responsible for:

Setting up, managing, and optimizing Google Ads campaigns for clients and internal projects.
Conducting keyword research, competitor analysis, and audience targeting for SEA campaigns.
Monitoring campaign performance, adjusting bidding strategies, and maximizing ROAS.
Creating and optimizing website content for SEO and GEO, including blog posts, landing pages, and metadata.
Performing on-page and technical SEO audits and implementing improvements.
Tracking and reporting key performance metrics such as rankings, traffic, conversions, and ad efficiency.
Developing and refining SEO and paid advertising strategies aligned with client goals and budgets.
Collaborating with content and design teams to ensure assets support performance goals.
Staying up to date with Google algorithm updates, advertising platform changes, and industry best practices.

Requirements

Minimum 2 years of experience in SEO and/or SEA (Google Ads), ideally in an agency environment.
Proven experience managing and optimizing Google Ads campaigns (Search, Display, Performance Max).
Solid understanding of on-page SEO, technical SEO, and keyword research.
Experience creating and optimizing SEO-driven content (blog posts, landing pages, website copy).
Familiarity with GEO (Generative Engine Optimization) and adapting content strategies for AI-driven search is a plus.
Proficiency with tools such as Google Analytics 4, Google Search Console, Google Ads, SEMrush, or Ahrefs.
Good understanding of local SEO strategies, especially for Berlin-based or German businesses.
Analytical mindset with the ability to translate data into actionable recommendations.
Good written and verbal communication skills in English; German is a strong plus.
Portfolio or case studies demonstrating campaign results and SEO improvements is required.