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Growth Manager - Lead Generation

Roles & Responsibilities

  • At least 2 years of experience in sales, marketing, business development, or related fields.
  • Proven experience in outbound prospecting and cold outreach (calls, emails, LinkedIn).
  • Strong ability to identify and qualify C-level decision-makers.
  • Excellent communication and presentation skills; confident speaking with professionals and stakeholders; fluent in local language.

Requirements:

  • Strategic Prospecting and Lead Generation: perform deep research to map C-suite stakeholders and execute cold outreach (calls and emails) to book discovery meetings; build and maintain a high-quality B2B prospect database aligned with the Ideal Customer Profile (ICP); conduct initial discovery calls to ensure high-intent leads before sales handover.
  • Networking and Field Marketing: plan and execute the full event lifecycle—from online webinars and virtual demos to offline conferences and roundtables—and actively participate in events to convert connections into qualified business opportunities; monitor event ROI and ensure alignment with broader GTM goals.
  • Strategic Partnerships and Content: identify and activate partnerships with consultants, trade associations, and chambers of commerce to drive referrals; develop market-specific value propositions, webinar outlines, and sales enablement tools such as one-pagers, case studies, and objection guides.
  • Cross-Functional Collaboration: partner with Marketing to co-create campaigns across LinkedIn, Email, and LineOA; coordinate with Sales and Product to optimize lead handoff and track conversion rates throughout the funnel.

Job description

As a Growth Manager, your primary mission is to identify, engage, and convert high-value prospects into Sales Qualified Leads (SQLs). You will act as the bridge between Marketing and Sales, leveraging a mix of strategic networking, partnership building, and content creation to build a robust pipeline. You are not just looking for volume; you are looking for the Ideal Customer Profile (ICP) that ensures long-term business success.


Key Responsibilities:

  1. Strategic Prospecting & Lead Generation
  • Outbound Hunting: Perform deep research (LinkedIn/Google) to map out C-suite stakeholders and execute cold outreach (calling/emailing) to book discovery meetings.
  • Database Mastery: Build and maintain a high-quality B2B prospect database, ensuring all leads meet the Ideal Customer Profile (ICP).
  • Qualification: Conduct initial discovery calls and deliver compelling product overviews to ensure leads are high-intent before sales handover.

2.    Networking & Field Marketing

  • Events Lead: Plan and execute the full event lifecycle - from online webinars and virtual demos to offline industry conferences and roundtables.
  • Brand Ambassador: Actively participate events, seminar, conference, to convert handshakes into qualified business connections.
  • ROI Tracking: Monitor the performance of all event activities to ensure they integrate with broader GTM goals.

3.    Strategic Partnerships & Content

  • Ecosystem Building: Identify and activate partnerships with consultants, trade associations, and chambers of commerce to drive referrals.
  • Messaging: Develop market-specific value propositions, webinar outlines, and sales enablement tools (one-pagers, case studies, and objection guides).

4.    Cross-Functional Collaboration

  • Marketing Alignment: Partner with Marketing to co-create campaigns across LinkedIn, Email, and LineOA, sharing "on-the-ground" insights to refine targeting.
  • Sales Synergy: Coordinate closely with Sales and Product teams to optimize lead handoff and track conversion rates throughout the funnel.

Qualifications

  • at least 2 years of experience in sales, marketing, business development, or related fields
  • Proven experience in outbound prospecting and cold outreach (calls, email, LinkedIn)
  • Strong ability to identify and qualify C-level decision-makers
  • Good communication and presentation skills

  • Confident speaking with professionals and stakeholders

  • Organized and detail-oriented with the ability to manage lead data

  • Must be fluent in local language

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