Social Outreach Manager

Introduction 
 

Greenpark's continued success is built upon the quality of the assets we deliver.  
 

Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.   
 

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.  
 

This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.   
 

Why The Role Exists 
 

• To produce best-in-class social media influencer strategies and tactics that deliver outstanding results 
   

• To develop and grow Influencer Strategy and Management as a service for GPC clients 
   

• To work effectively within the parameters of the social media process 
   

• Manage and maintain processes across social media projects in the agency 
   

What The Role Covers 
 

• Ownership of social media management for assigned GPC projects in Malaysia

• Conducting industry research and data analysis to identify the most appropriate strategy approaches to client projects 
   

• Working with creative production and client services team on content strategy and scheduling, and ensuring outputs meet client briefs 
   

• Overall measuring the quality of social media from the agency 
   

Reporting and Communication Structure  
 

• This role reports to and advises the Social Media Director (APAC) and Social Lead in the agency. 
   

Responsibilities 
 

• Initiate and lead strategic and targeted engagement of key opinion leaders, to increase visibility of client’s brand in local market 
   

• Oversee the implementation and effectiveness of outreach plan through multiple social local outreach initiatives to target audiences, e.g. Influencers, content creators, Youtubers, Creatives, DJs, musicians, agency partners, social seeders, production house etc. 
   

• Build and maintain sustainable relationships with stakeholders, monitor outreach calendar and coordinate initiatives accordingly 
   

• Identify key opinion leaders for brand campaigns and outreach initiatives that maximizes ROI and achieve campaign KPIs. 
   

• Influencer outreach, negotiation and contracting to ensure an optimal outcome of projects. 
   

• Proofread and oversee key opinion leader generated branded content to ensure campaign messaging, timelines and deliverables are met. 
   

• Create, analyze and assess performance of outreach initiatives through project reporting and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics 
   

• Staying up-to-date with relevant industry trends 
   

• Support local social media manager for customer enquiries and reporting 
   

Performance review and personal development 
 

Bi-Annual review by Social Media Lead on the basis of: 
 

• Performance of social media strategies for client projects 
   

• Client feedback and satisfaction 
   

• Resourcefulness, independence and ability to work and deliver in a fast-paced environment under tight timelines 
   

• Responsiveness of clients to client’s briefs and requests 
   

• Quality assurance and attention to detail 
   
• Ability to multi-task across different projects. 
   

• Understanding of local outreach strategies and the KOL industry