Associate Director, Market Access Marketing

Position Summary:

The Associate Director, Market Access Marketing will play a key role in supporting the launch of atacicept in a dynamic environment. This role will be responsible for executing market access marketing initiatives, including leading coverage assessments, advancing payer and market research, developing high-quality payer-facing materials, and supporting field team readiness. The Associate Director will work collaboratively with National and Regional Account Directors, Trade & Distribution, Patient Hub, Marketing, Commercial Operations, HEOR, Medical Affairs, and external partners to ensure access strategies are aligned, compliant, and effectively executed in support of launch objectives. The ideal candidate is a strategic, execution-oriented marketer who is highly organized, adaptable, and motivated to contribute to deliver strong launch execution and support the organization as it evolves beyond launch.

Responsibilities:

• Lead hands-on execution of market access marketing initiatives in support of the launch of atacicept.
• Translate access strategy into high-quality, payer-facing marketing materials, including payer value stories, access tools, and resources to support engagement with national and regional payers.
• Lead coverage assessments and competitive access analyses to inform payer trends, access strategies, and evolving market dynamics.
• Deliver training of field-based Market Access teams and ensure readiness with access materials.
• Partner cross-functionally with National & Regional Account Directors, Trade & Distribution, Patient Hub, Marketing, Commercial Operations, HEOR, and Medical Affairs to ensure alignment, consistency, and timely delivery of access-related initiatives.
• Drive launch readiness by managing access marketing deliverables, timelines, and review processes, ensuring materials are accurate, compliant, and available to support launch milestones.
• Manage agencies and external vendors, providing clear direction and oversight to ensure high-quality, on-time execution of access marketing initiatives.
• Operate effectively in a dynamic, pre-commercial environment, adapting priorities and approaches as launch plans and organizational needs evolve.
• Contribute insights from launch execution to inform future indication expansion and lifecycle access strategies, in partnership with cross-functional stakeholders.

Qualifications:

• Bachelor’s degree required; advanced degree (MBA, MPH, PharmD, or related field) strongly preferred.
• 7+ years of relevant experience in pharmaceutical/biotech market access, payer marketing, or related commercial function.
• 4+ years of experience in Market Access Marketing, Patient Support Services, and/or Payer Account Management
• Demonstrated success developing and executing payer-focused marketing tools, preferably in support of a product launch.
• Strong knowledge of the S. payer landscape, reimbursement pathways, and key access drivers across payer segment.
• Thorough understanding of Medical, Legal, and Regulatory (MLR) review processes and experience managing materials through approval.
• Highly organized and detail-oriented, with the ability to manage multiple access marketing workstreams, timelines, and stakeholders simultaneously.
• Proven project management, prioritization, and agility skills in fast-paced, evolving environments.
• Experience managing external vendors and agencies of record, with accountability for quality, timelines, and outcomes.
• Strong collaboration and communication skills, with the ability to influence across functions and levels in a matrixed organization.