Senior Performance Marketing Specialist

London | Full-time (4 days per week in our Waterloo offices, Wednesday is our Work from home day)

We’re looking for a Senior Performance Marketing Specialist to take full ownership of our paid acquisition engine — managing, optimising, and scaling campaigns that drive high-quality customer growth.

This role is ideal for someone who thrives inside ad platforms, loves testing and refining campaigns, and knows how to turn data into measurable commercial impact.

Reporting into the Head of Growth Marketing, you’ll play a pivotal role in accelerating acquisition, improving efficiency, and unlocking new scalable growth channels.

The Opportunity

Product-led growth is central to GetGround’s ambition to become the default platform for property investors. Paid media is one of our most important growth levers — and you’ll be responsible for making it perform at its absolute best.

You’ll partner closely with Growth, Product, Design, and Engineering teams to identify high-impact opportunities, design thoughtful experiments, and continuously improve performance across the funnel — from first click through to conversion.

This is a high-ownership role with significant budget responsibility and the freedom to test, learn, and scale what works.

Key Responsibilities

Paid Media Ownership

• Own the strategy, execution, and optimisation of paid acquisition across platforms such as Google, Meta, LinkedIn, and emerging channels

• Manage budgets to maximise return while balancing scale and efficiency

• Identify new channel opportunities and build the business case for investment

• Maintain strong account structure and campaign hygiene to support long-term performance

Performance & Optimisation

• Continuously analyse campaign performance to identify trends, inefficiencies, and growth opportunities

• Drive ongoing testing across creatives, landing pages, targeting, bidding strategies, and funnel stages

• Translate data into clear, actionable insights for the wider growth team

Experimentation & Growth

• Design and execute structured experiments to unlock incremental growth

• Partner with Product and Engineering teams to improve post-click conversion

• Collaborate with Design team to develop high-performing ad concepts

• Stay ahead of platform changes, industry trends, and emerging best practices

Measurement & Reporting

• Define success metrics and build clear reporting frameworks

• Develop a deep understanding of attribution and performance measurement

• Provide regular performance insights and recommendations to senior stakeholders

• Forecast performance and support budget planning

Collaboration & Stakeholder Management

• Work cross-functionally with Growth, Product, Design and Engineering to align on priorities

• Act as the internal expert on paid acquisition

• Balance rapid execution with thoughtful strategic planning

What we are building: The first end-to-end real estate investment offering - making the dream of owning real estate more accessible to everyone globally.

Diversity & inclusion at GetGround: We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law.

• 42% of our employees identify as female or non-specified, 58% as male

• 22 nationalities represented across offices in 5 countries

• Our work on Design Accessibility

• Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride

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