Digital Analytics & Tracking Specialist

Hybrid role: Digital Strategy, Web Analytics, Conversion Tracking & Technical Growth Execution

Overview

You will be responsible for building and managing the full tracking, analytics, and conversion infrastructure across our portfolio, ensuring accurate data
collection, campaign measurement, and marketing performance optimization. You translate business and marketing goals into clean, measurable digital tracking
systems and actionable reporting.

Key Responsibilities

1. Digital Tracking & Tag Management

You need to set up the behind-the-scenes tracking that tells us what users are doing on websites and ensures all marketing platforms get clean, reliable data.

• Implement and manage Google Tag Manager (Web & Server-Side)
• Build scalable tag architectures and naming frameworks
• Configure multi platform events, conversions, and enhanced measurement
o Understand PII Law, settings for consent, 1st party cookies
• Create custom event schemas aligned to each client funnel
• Ensure accurate data flow across all pixels and ad platforms
o Send UTM Parameters, Transport Multiple Params for various platforms, adapt script to suit client CMS framework/needs.

2. Server-Side Tracking & Conversion APIs

Ability to track on a Luux server instead of just the website so ads platforms get better data,
performance improves, and we're future-proofed for privacy changes.

• Deploy and maintain GTM server containers (sGTM)
• Setup Meta CAPI, Google Ads Enhanced Conversions, LinkedIn, Pinterest etc.

server events
• Build hashed user-data pipelines (email, phone, IP)
• Handle event deduplication logic & conversion audit trails
• Ensure privacy, consent mode & data compliance
• Understand Graph testing, allow deny lists, custom conversion event approval so it shows up in campaigns.

3. Marketing Platform Integrations

Make sure each ad platform receives the right conversion data so campaigns optimize correctly and results are attributed properly.

Experience across:

Platform - Work Done
GA4
Events, parameters, conversions, cross-domain, BigQuery
setup
Google Ads Conversion tags, enhanced conversions, feed tracking
Meta Ads Pixel, CAPI, custom events, offline conversions
LinkedIn Ads Insight tag, conversions, UTMs, CRM workflows
TikTok Ads Pixel & Events API
Pinterest Ads Conversion integrations & enhanced match
CRM Integrations
HubSpot, Cognito Forms, Marketo (when present)

4. Consent Management & Compliance

Make sure tracking follows privacy laws and works even when users choose cookie options.

• Google Consent Mode (v2)
• CMP platform setup & debugging (OneTrust, CookieScript, ConsentManager)
• Consent-based tag firing logic & regex-controlled triggers
• Data governance & privacy-safe measurement setup

5. Technical Scripts & Automations

Write lightweight code that helps us track forms and user actions even when normal tracking can't see them.

• Custom JavaScript for GTM listeners (AJAX, forms, SPA events)
• Form data capture (hidden fields, UTM mapping, event IDs, hashing)
• Debugging browser events, network payloads & server logs
o Redirects, CMP functionality, Pixel Errors
• Building robust tracking frameworks reusable across clients
• Cross domain tracking, autolinking
• GA4 property debug / setup, duplicate removals,

Google Ads lining, Reporting

Identity Comprehension, Custom metrics and dimensions, custom data for Google Tags

• Understand Google Tag linking and setup
• Google Ads Settings Comprehensions, Google Tag vs GTM Enhanced Conversion difference, setup and debugging.

6. Cross-Team Support & Strategy

Bridge marketing and technology so everyone speaks the same language and we make data-driven decisions.

• Work with creative, paid media, dev, and CRM teams
• Translate technical setup into simple language for clients
• Educate on analytics best practices
• Support for client strategy calls and lead tracking approach

Key Strengths

• Technical execution + strategic thinking

• Log Updates in Google Sheet, Tracking Architecture logging, Updates and Next Steps.

• Able to connect brand / marketing goals with measurable actions

• Converts complex tech into simple setups teammates can run / understand

• Owner-mindset, high accountability, builds long-term, easy to scale eco-systems

For the Freelance Role

You would assist with:

• GA4 tag setup
• GTM pixel installs
• Basic custom events & naming
• QA testing & debugging assistance
• UTM tracking & reporting sheets
• Consent banner QA
o Understand Google Consent Mode V2
• Client-CMS basic tasks –
o Custom Form Listeners + Script Implementation
• Optimize Client Containers
• Use Tables for Multi Site / Regional Containes
If possible
• Think lead architect
• QA + approval
• Complex sGTM + API + hashed pipelines
• Strategic oversight