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Paid Media Strategist/ Specialist

21K School

Roles & Responsibilities

  • Minimum 4 years of experience in digital marketing, paid media, or SEO
  • Proficient in on-page optimization including meta tags, headings, and alt tags
  • Strong keyword research and competitor analysis skills
  • Experience with website auditing and technical SEO tasks (XML sitemaps, robots.txt)

Requirements:

  • Optimize Meta Tags (title, description), headings, and alt tags
  • Conduct effective keyword research and competitor analysis
  • Perform website analysis and auditing, including XML sitemap and robots.txt creation
  • Content optimization and link building (social bookmarking, business listings, profile creation)

Job description

This is a remote position.

Background 

Started in June 2020, 21K School is an online-only School with personalised, affordable and flexible education for K-12 students globally. It is a category creator in the formal K-12 space of Education, offering high-quality schooling to students irrespective of their location and time zone. 

 

Our goal is to make quality education accessible, affordable and flexible for all students irrespective of their location or socio-economic background. We are a 100% online school and presently offer three curricula for our students - Indian, American and British. 

 

We are expanding our Team and are looking for passionate Growth Marketing team members in K-12 Space to be a part of the path-breaking journey.

  • Optimization of Meta Tags (Meta title, description), Heading & alt tags.
  •  Do effective keyword research & Competitor analysis.
  •  Website Analysis & Auditing.
  •  Creation of customized XML sitemaps, robots.txt, etc.
  •  Content Optimization (by managing keyword density in pages.)
  •  Link building (Social bookmarking, Business listing, Profile creation)
  •  Classified ad submission, PDF/PPT submission, Article Submission.
  •  Analyze competitor and backlinks
  •  Generate Daily, Weekly, and monthly reports
  •  Online Reputation Management


Requirements

Minimum exp. of 4 yrs

Well-versed in content optimization and social media link building
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