Digital Strategist

Location: Hybrid (GTA preferred; must attend in-person meetings as required)
Travel: Occasional client travel and/or conferences
Type: Full-time

We’re hiring a Digital Strategist to lead client-facing digital strategy across performance, content, UX, and analytics. You’ll translate business goals into measurable plans and roadmaps, collaborate with cross-functional teams to support execution, and drive ongoing optimization. You’ll be accountable for strategy and outcomes across assigned engagements, partnering closely with senior leaders for alignment and working with onshore and offshore delivery teams to execute. Client work is the primary focus, with secondary contribution to Tru’s internal digital presence (truinc.com + social). This role requires strong prioritization and comfort managing multiple priorities in a fast-moving environment.

Requirements

Strategy & Planning

• Lead client discovery and digital assessments across web, SEO, content, analytics, and conversion
  

• Create digital strategies and roadmaps aligned to client goals, seasonal priorities, and channel best practices
  

• Define KPIs, benchmarks, and measurement frameworks across acquisition, engagement, and conversion
  

• Translate briefs into actionable plans with clear deliverables, timelines, and expected outcomes
  

• Collaborate with cross-functional partners (content, design, development, analytics, paid media) to ensure initiatives are integrated and execution-ready
  

Execution Support & Optimization

• Support implementation through clear requirements, briefs, QA, and iteration cycles
  

• Identify opportunities to improve performance through CRO, UX improvements, content enhancements, and SEO strategy
  

• Partner with analytics to ensure tracking integrity, clean UTMs, and accurate measurement
  

Reporting & Insights

• Translate performance data into clear insights and recommendations
  

• Support regular performance reviews and contribute to quarterly business review narratives for clients and internal leadership
  

Internal Growth (Secondary)

• Support Tru’s internal website and social growth through strategy, planning, optimization, and reporting
  

What You’ll Bring

• 3+ years experience in digital strategy, digital marketing, or performance-driven growth roles
  

• Strong knowledge of digital strategy development and execution (SEO, content strategy, analytics, and conversion optimization)
  

• Ability to translate complex data into actionable recommendations and stakeholder-ready insights
  

• Strong communication and presentation skills
  

• Comfort owning projects end-to-end and collaborating across cross-functional teams in a fast-moving environment
  

Nice-to-Haves

• Experience supporting paid media strategy or performance optimization
  

• Familiarity with AI search shifts (SGE/AEO) and modern content workflows
  

• Experience with GA4, Search Console, Looker Studio, and/or Tag Manager
  

Success Met​rics

• Clear, measurable roadmaps delivered and adopted by client teams
  

• Performance improvements across SEO/content/conversion metrics
  

• Strong reporting clarity and stakeholder confidence in strategy and execution
  

• Scalable strategy frameworks and templates developed for repeatable success
  

Benefits

Salary Range: $60k-$75k

At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We are proud to offer competitive salaries along with a 100% employer-paid benefits package and a remote work-from-home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We have regular team events to enhance our team spirit, including fun live gatherings that bring us together beyond work. At Tru, we are a family, and our embraced values are:

• You Talk, We Listen
  

• Integrity at Our Core
  

• Quality as Standard
  

•  Delivered on Time