Key Facts

Remote From:

Full time

Mid-level (2-5 years)

English

Hard Skills

Cold Calling LinkedIn Sales Navigator HubSpot CRM Prospect Management Engagement Marketing Microsoft Bookings Lead Generation Sales Funnel Meeting Facilitation Customer Relationship Management Prospect Management Pipeline Planning Account Analysis Online Communication Organizational Structure

Other Skills

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Non-Verbal Communication
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Resilience
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Goal-Oriented
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Research
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Relationship Building

Roles & Responsibilities

3-4 years of experience in outbound-focused roles such as BDR, SDR, or Business Development Specialist, ideally in digital, SaaS, consulting, or marketing technology.
Proven track record of generating opportunities and booking meetings through cold outreach, not just handling inbound leads.
Confident on phone and video calls, with strong written communication skills for sharp, relevant emails and LinkedIn messaging.
Hands-on experience with HubSpot or similar CRM platforms, and familiarity with sales engagement tools like LinkedIn Sales Navigator.

Requirements:

Build and maintain highly targeted prospect lists aligned to Tru’s ideal client profile across priority verticals such as retail, e-commerce, and automotive.
Research accounts and contacts to personalize outreach and uncover entry points into organizations.
Execute high-volume, high-quality outbound outreach via cold calling, email sequences, and LinkedIn to secure meetings with senior decision-makers.
Follow up on leads from conferences, events, webinars, and partner referrals to convert them into active conversations.

Job description

Tru Inc is seeking a Business Development Specialist. We have one (1) permanent position available for an immediate start. This position reports to the Chief Revenue Officer.

Position Overview:

We want you to join our team and contribute to our continued growth and success! This is a pure outbound business development role focused on identifying opportunities, engaging with new prospects, and helping drive pipeline growth. The ideal candidate thrives on creating connections, turning interest into qualified opportunities, and supporting the revenue team in building Tru’s presence across North America.

Location:

This role is hybrid, providing the flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be prepared to attend in-person meetings as required. Occasional travel to client sites, events, or conferences may also be necessary.

Requirements

Key Responsibilities:

Build and maintain highly targeted prospect lists aligned to Tru’s ideal client profile across priority verticals such as retail, e-commerce, and automotive.
Research accounts and contacts to personalize outreach and uncover entry points into organizations.
Execute high-volume, high-quality outbound outreach via cold calling, email sequences, and LinkedIn to secure meetings with senior decision-makers.
Follow up on leads from conferences, events, webinars, and partner referrals to convert them into active conversations.
Manage the early sales funnel in HubSpot, ensuring all touchpoints and stages are accurate and up to date.
Book and coordinate qualified meetings, providing the CRO with concise briefs and background information.
Track and report on outreach activity, results, and insights from the field to optimize strategies and improve conversion.

What You’ll Bring (Including Experience):

3–4 years of experience in outbound-focused roles such as BDR, SDR, or Business Development Specialist, ideally in digital, SaaS, consulting, or marketing technology.
Proven track record of generating opportunities and booking meetings through cold outreach, not just handling inbound leads.
Confident on phone and video calls, with strong written communication skills for sharp, relevant emails and LinkedIn messaging.
Hands-on experience with HubSpot or similar CRM platforms, and familiarity with sales engagement tools like LinkedIn Sales Navigator.
Genuine interest in digital, AI, and evolving commerce and customer experience trends.
Highly organized, resilient, and motivated by clear targets, pipeline health, and winning new logos.

Benefits

Working at Tru:

At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We offer competitive salaries along with a 100% employer-paid benefits package and a remote work-from-home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We host regular team events, including live gatherings, to enhance our team spirit beyond work.

At Tru, we are a family, and our embraced values are: