Director of Marketing

This is a remote position.

The Role

• Strategize for Sales Enablement:
  • Think strategically about how our marketing efforts can directly lead to sales enablement and new leads for the company.
    
• Project Management:
  • Plan, strategize, and execute tasks while effectively delegating to junior team members.
    
• Copywriting:
  • Deliver a variety of copywriting tasks, including award submissions, social media posts, website copy, and more.
    
• Attention to Detail:
  • Maintain attention to detail and respect for timelines to ensure projects are completed on time and do not fall through the cracks.
    
• Client Project Strategy/Management:
  • Engage in active client project strategy and management as needed.
    

Requirements

Typical Ongoing Projects:

• Marketing Collateral to Promote Company Capabilities (3-5 hours per week):
  

  • Strategically promote relevant client work across our owned channels to showcase our expertise and attract new clients.
    
  • Identify creative campaigns to showcase and develop strategic plans for promotion.
    
  • Lead the concepting and creation of marketing collateral, coordinating resources for production.
    
  • Manage the process to ensure marketing materials are uploaded and promoted effectively.
    

• Lead Generation / Networking (3-5 hours per week):
  

  • Identify key individuals for targeted communications to build our potential client network.
    
  • Align with senior leadership on target brands and develop a list of potential clients using LinkedIn and other techniques.
    

• Organic Social Channel Management - IG, TikTok, LinkedIn (3-5 hours per week):
  

  • Develop and implement high-level strategy for Newfangled Studios’ organic social media efforts.
    
  • Create content calendars for key channels, with a priority on LinkedIn.
    
  • Manage the creative process to ensure timely production and posting of content.
    
  • Engage actively with comments, likes, and other interactions on social media.
    

Typical One-Off Projects:

• Quarterly LinkedIn Paid Campaign Management (15-20 hours per campaign):
  

  • Manage resources and timelines for content development and stakeholder approval.
    
  • Define campaign audience, spend, and analytics strategy.
    
  • Delegate tasks for posting ads and tracking results to junior staff.
    

• Award Submission Support (5-10 hours per award):
  

  • Lead the registration and submission process for various awards, including copywriting and identifying creative assets.
    
  • Maintain an updated awards calendar and identify relevant industry awards.
    

• Content Development (5 hours per article):
  

  • Develop thought leadership articles through partnerships with AdAge, Little Black Book, and our website blog.
    
  • Write and pitch article overviews/topics internally for approval.
    
  • Assist in writing articles and strategize promotion on owned channels, particularly LinkedIn.
    

• New Business Pitch Support:
  

  • Provide senior counsel on new business pitch opportunities.
    
  • Manage the RFP response process to ensure strategic, competitive bids.
    
  • Occasionally present finished bids to potential clients.
    

Benefits

About Newfangled Studios:

• We believe that Relationships > Everything else. This goes for the way we treat each other and our clients. We see ourselves as teammates and we tackle our challenges together with a fist bump and a smile.
  

• We’re fun, inclusive, and respectful of your personal life.  We put effort and action into our culture, with a committee dedicated to making sure everyone feels a sense of belonging within the team. We get together in-person twice a year to connect and have a good time. We try not to work late or weekends, and we acknowledge and compensate employees when it does happen. We close for a week in the winter and again in the summer. 
  

• We’re fully remote. Newfangled Studios flips the script on remote work. We're a tight-knit crew that thrives despite the distance. From hilarious Slack channels to unforgettable in-person retreats, we connect and celebrate on the regular. Here, you'll feel included and empowered to bring your best self – wherever you call home.
  

• We’re always on top of it…Trends. Culture. Deadlines. Budget. Our fast and nimble team sweats the details and keeps our clients and teammates informed with clear communication every step of the way. Plus, the work is really, really f’n good. 
  

• As a certified woman and LGBTQ+ owned agency, we prioritize respect, equity, and inclusion in every aspect of our work and culture.​